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 Pluralistic

Cory Doctorow's blog

Doctorow is a science fiction author, activist and journalist

His latest book is ATTACK SURFACE, a standalone adult sequel to LITTLE BROTHER. He is also the author HOW TO DESTROY SURVEILLANCE CAPITALISM, nonfiction about conspiracies and monopolies; and of RADICALIZED and WALKAWAY, science fiction for adults, a YA graphic novel called IN REAL LIFE; and young adult novels like HOMELAND, PIRATE CINEMA and LITTLE BROTHER. His first picture book was POESY THE MONSTER SLAYER (Aug 2020). He maintains a daily blog at Pluralistic.net. He works for the Electronic Frontier Foundation, is a MIT Media Lab Research Affiliate, is a Visiting Professor of Computer Science at Open University, a Visiting Professor of Practice at the University of North Carolina’s School of Library and Information Science and co-founded the UK Open Rights Group. Born in Toronto, Canada, he now lives in Los Angeles.

Publié le 22.07.2025 à 20:01

Pluralistic: Conservatism considered as a movement of bitter rubes (22 Jul 2025)


Today's links


A carny barker at a podium, gesticulating with a MAGA cap. He wears a Klan hood, and his podium features products from Nu-skin, Amway and Herbalife. Behind him is an oil-painted scene of a steamship with a Trump Tower logo, at a pier in flames.

Conservatism considered as a movement of bitter rubes (permalink)

Ever notice how many right wing influencers are on the grift? Like Alex Jones – that guy is basically Gwyneth Paltrow for conservative bros, selling the same "wellness" crap to a male audience (and not for nothing, Paltrow's victims are reliable boosters for RFK Jr's MAHA movement):

https://theweek.com/speedreads/709232/how-goop-infowars-are-selling-exact-same-wellness-products

I think that ideologically, conservatism contains elements that groom its followers to get rooked by scammers like Paltrow and Jones. First, of course, is the hierarchical nature of conservatism. Corey Robin's The Reactionary Mind seeks to find a common thread running through the many different strands of "conservative" thought. "Conservatives" include libertarians; monarchists; Christian Dominionists; white nationalists; Hindu nationalists; Zionist genocidiers; eugenicists; Men's Rights Activists; etc:

https://coreyrobin.com/books/the-reactionary-mind/

Robin says the thing that all these groups share is a belief that there is a natural hierarchy in the world, and that the world is best when the born leaders are on top, and that social movements that seek to elevate inferior people over their social betters commit civilizational suicide (think of the reflex to blame everything from tanker ships colliding with bridges to Boeing jets falling out of the sky on "DEI"). Different conservative factions disagree about who should be in charge, but they all agree that some people were born to rule, and others to be ruled over:

https://pluralistic.net/2021/09/29/jubilance/#tolerable-racism

The belief that some people are simply better than others makes conservatives easy marks for arguments from authority (think of Trump's insistence that "I alone can fix America"). It also presents an irresistible temptation to the people at the top: if you know your followers believe you are better (smarter, more righteous) than they are, then you can be pretty sure that they'll buy the things you sell them, from a "prayer cloth" to "miracle water":

https://dustoffthebible.com/Blog-archive/2012/07/25/the-worst-tbn-product-scams-of-all-time/

The conservative's mantra is "incentives matter." When you're surrounded by marks, there's a hell of a temptation to rook 'em.

But this is just the background condition for conservative vulnerability to hucksters. A key aspect of conservative ideology is hyper-individualism, and the rejection of systemic explanations for one's problems:

https://pluralistic.net/2025/07/19/systemic/#criminality-pure-and-simple

Poverty, unwanted pregnancy, abusive workplace situations and worse can all be blamed on "bad choices" – not systemic factors. Likewise, the MAHA movement blames chronic illnesses and contagious diseases on personal failings, such as the failure to "eat clean" and exercise regularly. As Naomi Klein writes in Doppelganger, there's a short, greased slide from this belief to a eugenic, let 'er rip response to pandemics ("Why should I shut down my yoga studio just because you didn't take care of your immune system?"):

https://pluralistic.net/2023/09/05/not-that-naomi/#if-the-naomi-be-klein-youre-doing-just-fine

People who are steeped in this belief are easy marks for supplements, fad diets and quack exercise gadgets like the Thighmaster and the Abflex, which promise to "spot reduce" fat (what better expression of the rejection of systemic explanations than the belief that you can reduce the fat in one part of your body?).

It's a double whammy. If you reject the very idea that problems are systemic, then you have no use for institutions, and institutions are the only effective response to systemic problems. That primes you to reject the unsatisfying answers of science ("If you don't want to get cancer, regulate corporations and cars that dump carcinogens into the environment") in favor of individual solutions, which are, inevitably, products that someone can sell you, from alkaline water to electrosmog-shielding hats.

Rejecting systemic explanations also primes you to believe in conspiracy theories. This is why antisemitism is called "the socialism of fools": rather than fighting against the system of primacy of extractive finance capital over the productive economy, you spend all your time locked in a one-sided battle with an imaginary cabal of evil Jewish bankers.

Conspiratorial beliefs make you especially vulnerable to a grifter's sales pitch that goes like this: "Of course they don't want you to drink raw milk, otherwise you'd be as powerful as they are." Variations on this theme include "buy the miracle anti-aging cure that only billionaires are privy to" and "buy a bump stock before the conspiracy to take away your right to self-defense makes them illegal."

And indeed, when you look into right-wing movements, you inevitably find someone on the grift, from Sean Hannity and Tucker Carlson hawking ripoff "cash for gold" schemes (and ripoff "gold for cash" schemes); to Donald Trump with his fake watches, fake phones, and Made in China MAGA stuff:

https://www.theverge.com/tech/687574/trump-mobile-plan-bad-deal

This isn't new. The far right has always relied on the direct mail industry, which used the heavily federally subsidized US Post Office to send anti-government spending sales pitches to gullible, easily frightened people:

https://www.jstor.org/stable/j.ctv2n4w5r7

These direct mail houses primarily serve two types of customers: people hawking scams, and right wing fundraisers. The Venn diagram of these two groups is an almost perfect circle.

And of course, the entire multi-level marketing (MLM) industry is grounded in far-right movements and cults. The Heritage Foundation was founded with money from the DeVoses and van Andels, who made their riches off of Amway. MLMs are a conspiracy: virtually no one ever buys any MLM products, except for the "distributors" who are told they are entrepreneurs and are convinced that they are the only ones secretly making quota by buying up merch on their own credit cards and filling their garages and sewing-rooms with it:

https://pluralistic.net/2025/05/05/free-enterprise-system/#amway-or-the-highway

The guys at the top know this, which is why they alone among all product manufacturers report on their industry's "sales" by adding up how much merchandise their distributors have ordered, not how much of all that merch has been sold to people who actually use it. The secret fact that there is no market for MLM junk allows MLM bosses to victimize their marks for a second time. Each victim believes that they alone are failing to sell the MLM's crap, which means that they can be duped into paying for expensive, useless "courses" on how to be better at selling.

This one-two punch (rip someone off, then rip them off again) is a familiar pattern among con-artists. Every successful con ends with a "blow-off," that is supposed to leave the mark uncertain about whether they were really scammed (a three-card monte gang might use a fake cop who breaks up the game, who sends everyone running). Sometimes, con artists seek out the same mark after the fact and hit them again (sometimes through a confederate). After all, a mark who falls for a scam has already demonstrated that they are the type of mark that falls for scams.

Digital con artists do this, too: you've probably gotten an email from a scammer pretending to be a cop of some kind, claiming that they are investigating a scammer gang. These people indiscriminately spam the internet with these "I can help you recover your money/jail your victimizer" messages as a way of attracting people who have already been scammed and thus demonstrated their vulnerability to scammers like them.

This is another place where direct mail, MLM and conservative con artists overlap. Right-wing scammers sell each other mailing lists of frightened, easily victimized people who can be pitched with gold bars, supplements, and fundraisers to help imaginary Christians being targeted for extermination in Africa. MLMs pitch themselves to MLM victims: "Did you get scammed by Amway? Come sell Nu-Skin, we're the Amway that's not a scam!"

These scammers know their audience and they have an unerring instict for an opportunity to fleece them again. Take the Dorrs, a multigenerational clan of far-right grifters who've been rooking easily frightened conservatives since the Goldwater campaign. The Dorrs run a bunch of "charities" whose IRS filings reveal that they are pocketing 90%+ of the money they raise. Five years ago, the Dorrs hit on a great scam: fundraising for anti-mask-mandate and "re-open" anti-lockdown groups (and keeping the money):

https://pluralistic.net/2020/07/20/no-mask-no-service/#dorr-brothers

They were succeeded by waves of covid grifters, like the con artists peddling ivermectin and chloriquine. Incentives matter.

At the time, I called the Dorrs the Flu Klux Klan, but what I didn't know then was that the Klan is also a MLM scam.

https://scholar.harvard.edu/files/fryer/files/hatred_and_profits_under_the_hood_of_the_ku_klux_klan.pdf

The Klan's second incarnation, in the 1920s, was designed the Southern Publicity Association, a PR firm that had sold both the Salvation Army and Prohibition. They conceived of an MLM-like structure that was wildly successful: Klansmen who brought in new members got to keep $4 of their $10 membership fee (more than $50 in today's money); the remaining funds were shared between top Klan boss William Simmons and various regional bosses, who served as uplines to the recruiters.

Over time, this system developed into a true pyramid scheme, with a bewildering series of tiers: Kleagles, King Kleagles and Imperial Kleagles, as well as Great Goblins, Grand Dragons, and Imperial Wizards, each of whom got a piece of the action from their complex downlines. Klansmen didn't just pay the membership fee, either: they had to buy robes, life-insurance, special Bibles, helmets, candles, swords, and even special robe dry-cleaning services (they also paid annual membership dues). All of this money filtered up through the pyramid's levels, a vast sum of money funneled from frightened, angry working class rubes to the grifters who made millions off of them.

Many people have observed that one of the reasons conservatives govern so badly is that they campaign on the idea that "governments are wasteful and inefficient," which means that if they run the government in a wasteful and inefficient fashion, they only prove their point. In the same fashion: right-wing grifters who pitch you on the idea an evil cabal has rigged the game, and then take your money and rip you off, are demonstrating the correctness of their pitch.

For grifters who prey on angry, bitter rubes, stealing from the rubes only makes them angrier and more bitter – and thus easier to fleece. That's why the postmortems on the right's greatest everyday heroes turn out to be a litany of instances in which they were scammed. That's the story of Ashli Babbitt, the January 6 insurrectionist who was killed while trying to penetrate the Speaker's lobby:

https://www.thebignewsletter.com/p/a-simple-thing-biden-can-do-to-reset

Babbitt was first rooked by an Army recruiter, who got her sent to Iraq – a war cooked up by right-wing scammers – eight times. After her deployments, she tried to run a small pool supply company, which was driven out of business by a monopoly called Pool Supply, which routinely breaks the law to drive competitors out of business, bragging about its lawbreaking even after getting fined by the FTC:

https://s3.amazonaws.com/b2icontent.irpass.cc/603/181440.pdf

Then Babbitt went to a loan shark, a "merchant cash advance" company called EBF Partners, who bailed her out with a loan at 169%, but didn't call it a loan, in order to avoid lending regulations, which is why she wasn't able to sue them when they drove her to default:

https://www.sandiegouniontribune.com/news/public-safety/story/2021-01-07/san-diego-woman-killed-in-capitol-siege-was-iraq-war-veteran

That's when she ended up in Qanon, a cult full of easy marks getting suckered for everything they had, who are told that their problems are the result of evil individuals, not a rigged system. Then, she got shot dead while trying to overthrow the US government.

Babbitt was a serial victim of con artists. These are exactly the kind of ripoff creeps that the Consumer Finance Protection Bureau, the FTC and the DOJ spent the Biden years fighting with a vigor not seen in generations. Trump has shut them all down and wiped out nearly all of their good work, including the most basic, common-sense shit imaginable, like bans on junk fees, and the "click to cancel" rule (which says that services need to make it as easy to cancel a subscription as it is to sign up for it):

https://pluralistic.net/2023/07/14/making-good-trouble/#the-peoples-champion

In the 2016 presidential debates, Hillary Clinton accused Trump of cheating in his business dealings. Trump didn't deny it. He replied, "That makes me smart":

https://pluralistic.net/2024/12/04/its-not-a-lie/#its-a-premature-truth

Trump was elected by the people who rip off the frightened and angry: cryptocurrency hustlers ("the dollar is gonna collapse!"), sports gambling moguls, and anti-DEI peddlers ("lesser people have been elevated to power by social justice warriors and they'll kill us all"). No wonder he's shut down every agency and rule aimed at preventing ripoff artists from preying on everyday Americans:

https://www.thebignewsletter.com/p/monopoly-round-up-the-incredible

It's a movement powered and funded by scammers who've discovered the ultimate can't-lose proposition: perfect a pitch that preys on the angry and scared; rip them off (making them more angry and scared); and repeat.

I've lost a dear friend to MAGA. When I reflect on her life, I see the same pattern. Both she and her mother were abused by her mother's boyfriends when she was growing up. She married a terrible guy who cheated on her, who then used threats to take away her kids to keep her from demanding child support or half the house. She was pressured into an affair with her married boss, who then fired her.

Today, she believes in conspiracies, and disbelieves in medicine. She supports Trump, concentration camps and immigration crackdowns (despite being the child of a refugee and a former undocumented immigrant).

This person is deeply unhappy, and faces severe financial strain with no end in sight. What's more, the things she supports – not getting vaccinated, voting for Trump, terrorizing migrants – will not solve any of her problems. Supporting these things can only make things worse, which will make her more frightened, more angry, and more precarious, and thus an easier mark for the next right-wing grifter.

Trump is the head of a cult that has figured out how to turn fear, precarity and pain into the top of a sales funnel that destroys anyone who gets caught in it.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#20yrsago History of the ingredients in a banana split https://www.csmonitor.com/2005/0405/p18s02-hfks.html

#15yrsago Similarities between gold farming networks and drug dealing networks https://web.archive.org/web/20100722104318/http://www.aurumahmad.com/vwe/gold-farming/

#15yrsago Where the global rifts are in the secret copyright treaty https://web.archive.org/web/20100724061132/http://www.michaelgeist.ca/content/view/5222/125/

#15yrsago How Heinlein plotted https://memex.craphound.com/2010/07/21/how-heinlein-plotted/

#10yrsago Paul Erdős’s FBI file https://www.muckrock.com/news/archives/2015/jul/21/nothing-indicate-nothing-indicate-subject-had-any-/

#10yrsago Hackers can pwn a Jeep Cherokee from the brakes and steering to the AC and radio https://www.wired.com/2015/07/hackers-remotely-kill-jeep-highway/

#5yrsago Trump's spent a billion on re-election https://pluralistic.net/2020/07/21/the-thief-of-joy/#moneyball

#5yrsago As We May Think https://pluralistic.net/2020/07/21/the-thief-of-joy/#story-not-article

#5yrsago Luxury homes to be washed away https://pluralistic.net/2020/07/21/the-thief-of-joy/#schadenflooding

#5yrsago The Loneliness of the Long-Distance Cartoonist https://pluralistic.net/2020/07/21/the-thief-of-joy/#tomine

#5yrsago Christopher Brown's Failed State https://pluralistic.net/2020/07/21/the-thief-of-joy/#failed-state

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • Canny Valley: A limited edition collection of the collages I create for Pluralistic, self-published, September 2025

  • Enshittification: Why Everything Suddenly Got Worse and What to Do About It, Farrar, Straus, Giroux, October 7 2025
    https://us.macmillan.com/books/9780374619329/enshittification/

  • Unauthorized Bread: a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, 2026

  • Enshittification, Why Everything Suddenly Got Worse and What to Do About It (the graphic novel), Firstsecond, 2026

  • The Memex Method, Farrar, Straus, Giroux, 2026

  • The Reverse-Centaur's Guide to AI, a short book about being a better AI critic, Farrar, Straus and Giroux, 2026


Colophon (permalink)

Today's top sources: Matt Stoller (https://www.thebignewsletter.com/).

Currently writing:

  • "The Reverse Centaur's Guide to AI," a short book for Farrar, Straus and Giroux about being an effective AI critic. (1011 words yesterday, 7152 words total).

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

Publié le 21.07.2025 à 14:25

Pluralistic: How my DRM-free principles left me owning the rights to a German audiobook (21 Jul 2025)


Today's links


The German edition of Red Team Blues as an ebook, an audiobook and a paperback.

How my DRM-free principles left me owning the rights to a German audiobook (permalink)

Long story short: thanks to a series of misunderstandings, I had to shell out more than ten thousand euros to prevent a German audiobook of my work from being released with DRM and now I need your help (assuming you speak German) to get the book into readers' ears!

https://www.kickstarter.com/projects/doctorow/red-team-blues-auf-deutsche-drm-freie

For more than a quarter-century, I've had an iron-clad policy of not releasing my work with "digital rights management," this being a kind of encryption that keeps my readers from reading the books they've bought in the apps of their choice.

There's two reasons for this: the first is, it's just grossly unfair. If you buy one of my print books, you can shelve it on any bookcase and read it sitting in any chair, under any company's lightbulb. It's stupid and offensive for a company like Amazon/Audible to declare that you can only read the ebooks and audiobooks you buy using the apps they approve.

But the second reason is more insidious and subtle. By retaining control over the apps that you must use to read or listen to your books, companies like Amazon are able to lock you into their platform. That means they can change the deal even after you've made your purchase (for example, Amazon has been caught deleting ebooks from people's Kindle apps and readers and Audible has experimented with inserting ads into your audiobooks after you buy them).

This lock-in isn't limited to readers, either. Once Amazon has all my readers locked in, the company acquires control over me, the writer. After all, if my readers can't switch from Amazon to another bookseller, then I can't switch from Amazon to another bookseller, because that would mean asking my readers to start over buying all their books again.

Amazon has a long history of squeezing its sellers – including writers and publishers – once it has them locked in. Today, 45-51% of every Amazon Marketplace purchase from an independent seller is skimmed off by Amazon in junk fees. The company makes $58 billion/year charging vendors for search placement (rather than putting the best match for shoppers' searches at the top of the result). And they stole at least $100m from Audible audiobook authors:

https://pluralistic.net/2022/09/07/audible-exclusive/#audiblegate

In 1998, the US passed a law (Section 1201 of the Digital Millennium Copyright Act) that makes tampering with DRM a felony with a 5-year prison sentence and a $500k fine (for a first offense). In the years since, the US Trade Representative bullied every US trading partner into adopting this law. The EU did so in 2001, with Article 6 of the Copyright Directive.

This means that it's literally a crime for me, the author of a book, who holds the copyright to the work, to authorize you, a reader who bought the ebook or audiobook on Amazon, to convert the digital file so that it works with apps that compete with Amazon's.

So that's why I don't allow my work to be sold with DRM.

Everyone I do business with knows this – my publishers, my agents, etc – and over the past quarter century and more than 30 books, all of these people have bent over backwards to accommodate this policy of mine, even when it meant changing the workflow they used for thousands of books just to make an exception for me. I'm incredibly grateful for this.

But eventually, someone was bound to slip up, and that's how I ended up owning the German audiobook for my novel Red Team Blues.

After Red Team Blues was published in English in 2022 and became a national bestseller, many foreign publishers snapped up the translation rights. Among them was Heyne, my German publisher, who commissioned a fantastic translation by Jürgen Langowski that has sold briskly in Germany, Austria and Switzerland.

Heyne also commissioned an audiobook, beautifully read by a beloved German audiobook narrator, Uve Teschner.

But somewhere in there, everyone forgot that this audiobook could only be sold without DRM. And since Audible, Apple Books and Audiobooks.com refuse to carry DRM-free books, that meant that they would not be able to sell the books in the places where 90+% of readers look for them.

No one is to blame here. It's just an oversight. But it left us all in the awkward position of my publisher having spent more than EUR10,000 on an audiobook that they would never be able to recoup on. Both my publisher and my agent offered to eat these costs, but I felt bad about this, given the great lengths both had gone to over the years to help me live my principles through my books.

Besides: I have this platform of mine, the newsletters and lists of people who've bought audiobooks from me before and the people who've backed the Kickstarters for my previous English works, and I decided I would buy the audiobook rights from my German publisher and try to make the money back by selling directly to my German fans.

Today, I've launched a Kickstarter campaign to sell the DRM-free German audiobook. I'm also selling the DRM-free ebook, and the German paperback, which will be fulfilled by my pals at Berlin's excellent sf/f bookstore Otherland (due to the Trump tariff nonsense, these can only be shipped in the EU, UK, and Switzerland):

https://www.kickstarter.com/projects/doctorow/red-team-blues-auf-deutsche-drm-freie

There's something for English-speaking readers, too: discounted editions of the English-language ebook and audiobook (read by Wil Wheaton), available in bundles with the German titles, or on their own. Europeans can also order the print edition of the book (again, fulfilled by Otherland in Berlin).

Now, I don't actually speak German. I grew up speaking Yiddish, much of which I've forgotten, which means that I can kind of grunt out ungrammatical German-adjacent phrases (the Otherland folks generously translated my Kickstarter page into German). That means that I have extremely limited ability to promote this Kickstarter to German-speaking audiences. I'm really relying on my readers here: if you are a German-speaker and/or have German-speaking friends, please let them know about this!

When you do, your pals are going to ask you what the book is about. Red Team Blues tells the story of the last case of Martin Hench, a 67 year old high-tech forensic accountant who's spent 40 years in Silicon Valley, busting the weirdest financial scams that three generations of tech bros cooked up. For this final job, Marty's been called out of retirement to resolve that scammiest of all tech-bro schemes, a cryptocurrency heist.

Marty's dear old pal Danny Lazer has built a new – and wildly successful – kind of blockchain, built on the security chips in mobile devices, called Trustlesscoin. Lazer is a cypherpunk legend, but that's not why Trustlesscoin went from zero to more than a billion in capitalization in a few short months: all that money poured in because some of the world's most ruthless criminals came to appreciate how Danny's cryptocurrency could facilitate money-laundering.

That would be bad enough, but Danny is exactly the kind of very smart guy who is more than capable of outsmarting himself. That's how he came to build a cryptographic back-door into Trustlesscoin, a secret key that allows the bearer to rewrite the supposedly immutable transactions in the network, which is to say, to steal all the money.

That's where Marty Hench comes in: Danny summons Marty to his home in Palo Alto because someone has stolen the physical token that this billion-dollar key lives on, and if someone doesn't get it back soon, it's only a matter of time until a billion dollars goes missing, and then the kind of people who resolve their monetary disputes with bone-saws and red-hot pokers will come looking for Danny.

That's where the story starts – but it turns out that recovering Danny's missing keys are the easy part. The hard part comes next, when Marty finds himself in the crosshairs of the violent international crime syndicates that boosted the keys in the first place.

People really like this book. It's the kind of book you stay up all night reading (or, as Molly White from Web3 is Going Just Great put it, "don't start reading it at bedtime if you have to be awake for something the next morning"). If you find yourself craving morning Marty Hench in the morning, I've published two more bestsellers recounting his earlier adventures: The Bezzle and Picks and Shovels.

Check it out for yourself. Here's the first chapter of the German audiobook, read by Uve Teschner:

https://www.youtube.com/watch?v=X8e2or8ze_4

And here's the first chapter of the English audiobook, read by Wil Wheaton:

https://www.youtube.com/watch?v=mb8yJeASgho

The campaign only runs for a brisk three weeks (I've got to get it all put away before I head out on tour with Enshittification in October), so act fast:

https://www.kickstarter.com/projects/doctorow/red-team-blues-auf-deutsche-drm-freie

And please, tell your German-speaking friends!

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#10yrsago What we talk about when we talk about “Internet addiction” https://www.nytimes.com/roomfordebate/2015/07/16/is-internet-addiction-a-health-threat-for-teenagers/blame-society-not-the-screen-time

#10yrsago Los Angeles is selling off some very odd lots, including a sidewalk corner https://www.latimes.com/business/la-fi-redevelopment-property-sale-20150718-story.html

#10yrsago Rare look at how big business defends “Investor State Dispute Settlements” https://www.techdirt.com/2015/07/20/eu-proposes-to-reform-corporate-sovereignty-slightly-us-think-tank-goes-into-panic-mode/

#5yrsago Dems vote to fund more DHS invasions of US cities https://pluralistic.net/2020/07/20/no-mask-no-service/#enablers

#5yrsago Grifters started the anti-mask movement https://pluralistic.net/2020/07/20/no-mask-no-service/#dorr-brothers

#5yrsago Michigan Supreme Court to review teenager's no-homework jail sentence https://pluralistic.net/2020/07/20/no-mask-no-service/#free-grace

#1yrago AI art has no anti-cooption immune system https://pluralistic.net/2024/07/20/ransom-note-force-field/#antilibraries

#1yrago FCC strikes a blow against prison profiteering https://pluralistic.net/2024/07/19/martha-wright-reed/#capitalists-hate-capitalism

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • Canny Valley: A limited edition collection of the collages I create for Pluralistic, self-published, September 2025

  • Enshittification: Why Everything Suddenly Got Worse and What to Do About It, Farrar, Straus, Giroux, October 7 2025
    https://us.macmillan.com/books/9780374619329/enshittification/

  • Unauthorized Bread: a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, 2026

  • Enshittification, Why Everything Suddenly Got Worse and What to Do About It (the graphic novel), Firstsecond, 2026

  • The Memex Method, Farrar, Straus, Giroux, 2026

  • The Reverse-Centaur's Guide to AI, a short book about being a better AI critic, Farrar, Straus and Giroux, 2026


Colophon (permalink)

Today's top sources:

Currently writing:

  • "The Reverse Centaur's Guide to AI," a short book for Farrar, Straus and Giroux about being an effective AI critic. (1014 words yesterday, 6133 words total).

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

Publié le 19.07.2025 à 19:48

Pluralistic: Conspiratorialism and neoliberalism (19 Jul 2025)


Today's links


The cover for the paperback of Ayn Rand's 'Atlas Shrugged.' The golden statue of Atlas has been replaced with the pyramid-and-eye ('the Eye of Providence') motif from a US $1 bill.

Conspiratorialism and neoliberalism (permalink)

Trump's day-one Executive Order blitz contained a lot of weird, fucked-up shit, but for me, the most telling (though not the most important) was the decision to defund all medical research whose grant applications contained the word "systemic":

https://www.washingtonpost.com/science/2025/02/04/national-science-foundation-trump-executive-orders-words/

Now, this is an objectively very stupid thing to do. As someone with a recent cancer diagnosis whose illness is still "localized" – and who will need a lot more intensive care should his cancer become "systemic" – I would very much like my government to continue to fund systemic research.

But of course, Trump wasn't intentionally killing research on systemic forms of cancer. Rather, he was indifferent to the collateral damage to this kind of research that arose in the pursuit of his real target, which is killing systemic explanations for social phenomena.

This is absolutely in keeping with neoliberal dogma, best expressed in Margaret Thatcher's notorious claim that "there is no such thing as society." In neoliberalism, we are all atomized individuals, members of homo economicus, driven to maximize our personal utility. All acts of seeming generosity are actually secretly selfish: you only tell your partner you love them because you hope it will make them fuck you and/or take care of you when you get sick; you only give alms to the poor in order to seem virtuous before people who can steer profitable business your way; you donate to cancer research as an insurance policy against your own eventual sickness.

This selfishness is a feature, not a bug. It's only by pursuing our selfish utility-maximization that we allow the market – a giant, distributed computer – to correctly assess who should be given the power to allocate capital and direct the activities of the lesser among us. When the invisible hand helps these born monarchs to pull capitalism's sword out of the market's stone, they are elevated to the position of power they were destined to hold, from which they can maximize all our social and material progress.

The project of neoliberal economics is to transform the social science of economics into a "hard science" grounded in empirical, mathematical proofs. Economism is a political philosophy that says that human society should only be considered through a lens of mathematical models. As such, it vaporizes all factors that can't be readily quantized and represented in a model:

https://locusmag.com/2021/05/cory-doctorow-qualia/

It's a political philosophy with no theory of power, built on just-so stories. If you offer to buy a kidney from me and I agree to sell you that kidney, then we have arrived at a mutually satisfactory, voluntary arrangement in which the state should not intervene. Never mind that all the people who sell their kidneys are poor and desperate and all the people who buy the kidneys are rich and powerful. After all, can we really ever be sure that someone feels "powerful" or "desperate"?

This is an extremely convenient political philosophy if you happen to be in the market for a kidney, or for that matter, if you want to buy the labor or bodies of any kind of worker for any kind of use. It's a great philosophy if you never want to bargain with a union, because the union is interfering with the "voluntary" transactions between workers and their bosses, and the glittering equations (operating in a Cartesian realm with no room for "power" or other squishy factors) prove that this is "market distorting."

It's also an extremely convenient political philosophy if you are getting rich by stealing from people, or even murdering them. If you offer me a payday loan with a ten heptillion percent APR and I accept it, that's voluntary, it's the market, and there's absolutely no reason for anyone to pass comment on the fact that 100% of the people who take those loans are poor and 100% of the people who originate them are rich:

https://pluralistic.net/2023/05/01/usury/#tech-exceptionalism

Likewise, if you're enjoying a wildly profitable monopoly, this philosophy acts as antitrust repellent: "if people didn't prefer my monopoly business practices, they'd shop elsewhere":

https://www.eff.org/de/deeplinks/2021/08/party-its-1979-og-antitrust-back-baby

It's great news if you want to destroy the planet with immortal, infinitely toxic plastic packaging, because it lets you claim that the only problem with plastics is "littering" (irresponsible individuals) and not your products:

https://pluralistic.net/2020/09/14/they-knew/#doing-it-again

It's fantastic news if you're one of a few very large fossil fuel companies who are rendering the only planet in the known universe that's capable of sustaining human life uninhabitable, because it lets you blame the problem on our individual "carbon footprints" (not your depraved greed):

https://mashable.com/feature/carbon-footprint-pr-campaign-sham

This is a philosophy that is violently allergic to systemic analysis. It must reduce everything to a set of individual choices, taken in a power-free vacuum: to litter, to labor, to borrow, to shop. Its adherents are so saturated in this ideology that they can't even see that it is an ideology.

Think of Noam Chomsky's interview with Andrew Marr:

Marr: How can you know I’m self-censoring?

Chomsky: I’m not saying you’re self-censoring. I’m sure you believe everything you say. But what I’m saying is if you believed something different you wouldn’t be sitting where you’re sitting.

A systemic view challenges everything about the neoliberal mindset. In 2011, the streets of Hackney (and beyond) erupted in an uprising of protest, which included some looting and arson, though the vast majority of mobilization was of marching and shouting protesters outraged at the murder of a Black man by London police.

In response, then-Prime Minister David Cameron declared all systemic explanations for the uprising to be off-limits, calling it "criminality, pure and simple":

https://www.theguardian.com/uk/2011/aug/09/david-cameron-full-statement-uk-riots

"Criminality, pure and simple" has zero explanatory power. Where did this "criminality" come from? Why did it spike on these days? What happened to it after the uprising was crushed by police? Did it go away? Is it festering in the hearts of Britons up and down the country, awaiting some inaudible signal before detonating again?

How frightening it must be to believe in a world without systemic explanations! It's a world where inexplicable spirits sweep across the land, engendering population-scale effects that are the result of millions of people making voluntary, individual decisions, disconnected from any kind of social phenomena.

It must be terrifying, like living in a world secretly governed by demons or witches.

It's the world of the conspiracy fantasist.

Yesterday, I wrote about the role that the conspiratorial wing of the Trump coalition is playing in keeping the Epstein story alive, and the danger this poses to Trump:

https://pluralistic.net/2025/07/18/winning-is-easy/#governing-is-harder

Trump's conspiratorial base are hugely and reliably animated by stories about impunity for elite sex predators. As well they should be! Elite sex predators get away with all kinds of crimes – not just Epstein, but the whole universe of powerful men, from Harvey Weinstein to Donald Trump, who systematically abused women for decades and got away with it – bragged about it, even!

But despite these very real abusers, the conspiracists in the Trump base are mostly concerned with imaginary abusers – Qanon's shadowy cabal of adrenochrome-guzzling pedophiles, tirelessly freighting trafficked children from one nonexistent pizza parlor basement to the next, packed inside of very mid Wayfair home furnishings:

https://pluralistic.net/2021/07/05/ideomotor-response/#qonspiracy

This is the "mirror world" of right wing conspiracism described in Naomi Klein's Doppelganger:

https://pluralistic.net/2023/09/05/not-that-naomi/#if-the-naomi-be-klein-youre-doing-just-fine

It's the world in which real suffering children (kids in cages, children rotting in Alligator Auschwitz, kids working the night-shift at a meat-packing plant) don't matter at all, while imaginary children (unborn children, Qanon victims, etc) take center stage.

Indeed, one of the strangest things about the Epstein case is that it's the rare instance in which right-wing conspiratorialists care about actual people, rather than imaginary ones.

The mirror-world dominates right-wing politics. It's a world in which systemic problems don't exist, because it's a world in which systemic power doesn't exist. It's a world where individual rich people with evil in their heart are to blame for our problems, not a world where a system of impunity for the powerful allows rich people to get away with hurting us.

This is why they call antisemitism "the socialism of fools." An antisemite blames their problems on a cabal of Jewish bankers, rather than the dominance of the political system by finance capital.

In response to yesterday's post, reader Garvin Jabusch wrote to say, "your phrase 'blame systemic problems on individuals' does a fantastic job of crystallizing how I feel about the BP-invented concept of the carbon footprint."

This is exactly right, and it's an important connection I'd never drawn before myself. Because while conspiracies have run rampant since time immemorial, the modern conspiracist is a conservative, trapped in the mirror-world:

https://pluralistic.net/2023/06/16/that-boy-aint-right/#dinos-rinos-and-dunnos

The mirror-world warps reality, but that warpage has the same curvature as neoliberalism's "There is no such thing as society." Conspiracism – like neoliberalism – insists that the world runs on individual virtue and wickedness, not the systemic properties that make it easier or harder (or impossible) to do the right thing.

This is why Donald Trump banned the word "systemic." To any objective observer, it is plain that Donald Trump is an effect, not a cause. He's too stupid and impulsive to do anything except fill the Donald Trump-shaped hole in our politics, after 40 years of Democrat/Republican consensus that "there is no such thing as society" and insistence that every social problem is the result of a "distorted market" and can only be worsened by state intervention.

Both neoliberalism and conspiracism insist that the world is run by great men, not by social forces. By denying that anything can be "systemic," Trump can deny that he is systemic, merely a conveniently shaped monster suited to our monstrous times.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#15yrsago Woo-fighting scientist takes the funny high-road when libeled by millionaire “nutritionist” https://www.badscience.net/2010/07/and-then-i-was-incompetently-libelled-by-a-litigious-millionaire/

#15yrsago Indian bureaucracy to VS Naipaul: Can you prove that you’re really Indian? https://timesofindia.indiatimes.com/india/Dual-citizenship-a-hit-amongst-PIOs/articleshow/6185207.cms

#10yrsago Congress’s groovy, formerly secret fallout shelter https://www.atlasobscura.com/places/congressional-fallout-shelter-at-the-greenbrier-resort

#10yrsago MRI scans of food https://insideinsides.blogspot.com/

#1yrago Richard R John's "Network Nation" https://pluralistic.net/2024/07/18/the-bell-system/#were-the-phone-company-we-dont-have-to-care

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • Canny Valley: A limited edition collection of the collages I create for Pluralistic, self-published, September 2025

  • Enshittification: Why Everything Suddenly Got Worse and What to Do About It, Farrar, Straus, Giroux, October 7 2025
    https://us.macmillan.com/books/9780374619329/enshittification/

  • Unauthorized Bread: a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, 2026

  • Enshittification, Why Everything Suddenly Got Worse and What to Do About It (the graphic novel), Firstsecond, 2026

  • The Memex Method, Farrar, Straus, Giroux, 2026

  • The Reverse-Centaur's Guide to AI, a short book about being a better AI critic, Farrar, Straus and Giroux, 2026


Colophon (permalink)

Today's top sources: Garvin Jabusch.

Currently writing:

  • "The Reverse Centaur's Guide to AI," a short book for Farrar, Straus and Giroux about being an effective AI critic. (1015 words yesterday, 4095 words total).

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

How to get Pluralistic:

Blog (no ads, tracking, or data-collection):

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https://mamot.fr/@pluralistic

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Tumblr (mass-scale, unrestricted, third-party surveillance and advertising):

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

Publié le 18.07.2025 à 18:45

Pluralistic: MAGA crackup (18 Jul 2025)

j

Today's links


A Maga hat, limned in flame and severely pixelated. Standing on its bill is an elephant in GOP logo livery with a Trump wig; the elephant is crazed with cracks.

MAGA crackup (permalink)

It's been a year since Project 2025 became national news. At the time, I cited the great Rick Perlstein, an expert on the history of the conservative movement, who said that the most important thing about the P2025 document wasn't its extreme plans, but rather, its total incoherence:

https://pluralistic.net/2024/07/14/fracture-lines/#disassembly-manual

You see, Project 2025 isn't just one roadmap for turning America into a doomed, corporate/christofascist hellscape: it is several such roadmaps, with many policy prescriptions that directly and violently contradict each other.

For Perlstein, this was both revealing and important. Like all successful political campaigns, Trumpism is a coalition. Coalitions form when groups of people set aside their disagreements and join together. Virtually every important political change is downstream of a coalition.

The easiest kind of coalition to form is an oppositional one, where groups agree on what they don't want, without agreeing on what they do want. Think, for example, of the Andrea Dworkin wing of the feminist movement making common cause with Jerry Falwell to oppose pornography. Obviously, these people have completely irreconcilable goals for what they want, but when it comes to porn, it's easy for them to agree on what they don't want.

That's fine when you're waging the campaign against something, but if you happen to win that campaign, you're in trouble. That's when the fight starts over who will get their way. That's the moment when winning coalitions become bitterly divided:

https://pluralistic.net/2025/01/06/how-the-sausage-gets-made/#governing-is-harder

Now, some of these conflicts matter more than others. The least politically connected, least sophisticated (and most numerous) members of the conservative coalition have long been mollified by performative acts of cruel racism and gender discrimination. These could be enacted without any real impact on the power-players in the coalition, since they were insulated from discriminatory lending and hiring, immune to police violence, and could skip to another state or country to get abortion care, hire sex workers, etc. No one is ever going to deny Peter Thiel a mortgage, no matter how many twinks he bangs. Ted Cruz's daughter will always be able to get an abortion, no matter what Texas or federal law states. Clarence Thomas doesn't have to worry about getting pulled over because he "fits the description." As Wilhoit's Law says:

Conservatism consists of exactly one proposition …There must be in-groups whom the law protects but does not bind, alongside out-groups whom the law binds but does not protect.

Project 2025 is an anthology, edited by the Heritage Foundation, collecting the post-victory aspirations of the most important members of the Trump coalition. As anthologists, Heritage's job was to choose which submissions to include and which ones to reject. Perlstein's key insight is that wherever Heritage included two or more directly contradictory plans in Project 2025, we can infer the groups that submitted those plans are each too powerful and important to sideline – they are equally matched combatants, and it's impossible to predict which one will get their way and which ones will eat shit in the aftermath of a victory.

There were so many contradictions in Project 2025: immigration policy, military policy, trade policy, monetary policy, tax policy, and more. As Perlstein pointed out, Project 2025 was a 900-page roadmap to the future fracture lines in the Trump coalition. These were the places where the opposition could break off parts of Trump's base, in the same way that Steve Bannon has been doing to the progressive movement (also an easily fractured coalition).

Since Trump won the presidency, House and Senate, he has done a remarkable job of keeping this brittle coalition together through a mix of flattery and bullying. But the fact remains that Trump's most important factions hate each other and are gunning for one another, and whenever Trump chooses one faction to win and another to lose, the losers are prone to turning on him:

https://pluralistic.net/2025/05/21/et-tu-sloppy-steve/#fractured-fairytales

Trump's lifelong strategy has been to race across a succession of rivers on the backs of alligators without losing a leg. He is the undisputed all-time historical champion of this bizarre sport, but no one can win that race forever, and your first loss is a career-ender.

I think a lot of people – including Trump allies – understand this, at least at a gut level. That's why the Epstein stuff is so huge now. It's impossible to overstate the extent to which the Trump base is organized around conspiratorial beliefs about elite pedophile rings:

https://soundcloud.com/qanonanonymous/the-great-epstein-backstab-e332

These beliefs are a stand-in for an overall rage against elite impunity, the two-tiered system of justice that lets the powerful get away with anything. The sexual abuse of children is such a viscerally offensive crime, so the idea that rich and powerful people are getting away with it carries a lethal charge.

Conspiracy fantasies have their roots in traumatic reality. Without a long list of US military cover-ups, there'd be no room for UFO conspiracies. The credibility of antivax ("pharma companies want to kill you and regulators want to help them") is rooted in the FDA's failure to prevent the opioid crisis, and the million Americans who died as a result:

https://memex.craphound.com/2019/09/21/republic-of-lies-the-rise-of-conspiratorial-thinking-and-the-actual-conspiracies-that-fuel-it/

Conspiratorialism is a cognitive failure that occurs when you blame systemic problems on individuals. That's why they call antisemitism "the socialism of fools" – it's what you get when you blame Jewish bankers, rather than the finance sector's class warfare, for your problems:

https://pluralistic.net/2024/03/25/black-boxes/#when-you-know-you-know

Conspiratorialists have the right feeling, but the wrong facts. If you hate elite impunity, you should be furious about the Supreme Court ruling that presidents have "absolute immunity" from prosecution for the crimes they commit in office. But bad actors can exploit the failures of the conspiratorial mindset to make people who are legitimately enraged by elite impunity direct that rage at imaginary "cultural Marxists" at universities.

As Naomi Klein writes in Doppelganger, the right lives in a "mirror world" where child abuse is confined to largely imaginary children in nonexistent pizza parlor basements, while actual kids in Florida concentration camps, or border detention cages, or meat-packing plant night shifts, or living in hunger and without a home, are ignored:

https://pluralistic.net/2023/09/05/not-that-naomi/#if-the-naomi-be-klein-youre-doing-just-fine

It's not hard to understand why Trump wants to suppress the Epstein files. He had a long friendship with Epstein, and spoke glowingly of Epstein's taste in "beautiful women…on the younger side." Trump sent Epstein lewd drawings and imaginary dialogues about Epstein's "wonderful secret":

https://archive.is/20250718003039/https://www.wsj.com/politics/trump-jeffrey-epstein-birthday-letter-we-have-certain-things-in-common-f918d796#selection-2084.1-2084.2

Not only that, it's likely that many of Trump's most important supporters were directly complicit in Epstein's crimes (participating in the rape of young women and girls) and indirectly complicit (covering up these crimes and helping to launder Epstein's money).

Can Trump convince the conspiratorial wing of his coalition that Epstein is a "nothingburger" and a fabrication of Biden, Obama, the Clintons, Emmanuel Goldstein and Snowball?

It's not impossible. As The American Prospect's Ryan Cooper points out, conspiratorialists possess an incredible ability to "believe just about anything, even if it literally kills them—witness, for instance, the unvaccinated Texas GOP official who was posting anti-vaccine memes on Facebook right up until he died of COVID":

https://prospect.org/politics/2025-07-18-epstein-end-of-donald-trumps-crisis-management-style/

As ever, The Onion captures the spirit of the moment with a single, brilliant headline, "Elderly Woman Keeps Mind Active Justifying Trump’s Actions":

https://theonion.com/elderly-woman-keeps-mind-active-justifying-trumps-actions/

But so far, the signs are not looking good for Trump. Writing for Wired, Jake Lahut speaks to many high-ranking Trump advisors, past and present, anonymous and named, who are concerned about the mounting fury from Trump's conspiratorial base:

https://www.wired.com/story/trump-epstein-maga-revolt/

As Lahut writes, Trump is flubbing this badly, but there may be no way for him to resolve the Epstein affair to the satisfaction of his base. They were already primed to be suspicious of whatever story they were presented with, and this latest incident all but guarantees that they will not accept whatever material Trump is eventually arm-twisted into releasing.

And that's not even the biggest disappointment Trump's conspiratorialists will confront. Trump has no intention of changing the system to make life better for these Christmas-voting turkeys. Arresting 11 million immigrants and any number of US citizens who fit the description will not help these people with their very real, material problems. Nor will banning abortion, giving tax breaks to the ultra-rich, or defunding the police at the CFPB who were in charge of shutting down rip-off artists at payday lenders, big banks, cryptocurrency exchanges, etc. So these people can only ever get angrier.

But the conspiratorial base isn't the only Trumpland faction that is being forced to eat shit after Trump's victory. In another Wired story, David Gilbert presents a snapshot of the pieces of the Trump coalition that have broken off, or are hanging by a thread:

https://www.wired.com/story/jeffrey-epstein-list-maga-angry-trump/

There's Tucker Carlson, who thinks (correctly) that Trump is a warmongering lunatic for bombing Iran:

https://www.theguardian.com/us-news/2025/jun/18/ted-cruz-tucker-carlson-iran

There's Laura Loomer, who thinks (correctly) that it's unforgivably corrupt for Trump to accept a luxury plane from Qatar:

https://www.politico.com/news/2025/05/12/trump-maga-loomer-plane-qatar-00341653

There's Ben Shapiro, who thinks (correctly) that Trump's tariffs are economic suicide:

https://www.mediamatters.org/tariffs-trade/ben-shapiro-general-area-policy-we-should-not-be-dropping-gigantic-tariffs

There's Joe Rogan, who thinks (correctly) that Trump's immigration raids are unforgivably cruel:

https://www.youtube.com/watch?v=WfmrEa0L08E

And there's Elon Musk, who is (correctly) furious that Trump wiped his ass with his promise of a balanced budget so he could hand trillions to the richest people in the history of the human race:

https://www.wired.com/story/elon-musk-third-party/

Each of these people is an avatar for a bloc in the Trump coalition, and they reflect the fury of the people who stand behind them. This is as Rick Perlstein prophesied a year ago: these groups hate each other and the only way for some of them to get what they want is for others to be totally betrayed.

Trump has been racing over those alligator-backs for so long now, it can sometimes feel like he'll never miss a step. But he's one snap away from losing a leg, and after that, it'll be a bloodbath.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#15yrsago Winds howl over the deserted moonscape behind Rupert Murdoch’s UK newspaper paywalls https://web.archive.org/web/20100716212545/https://www.newser.com/off-the-grid/post/502/whats-really-going-on-behind-murdochs-paywall.html

#15yrsago Vatican: ordaining women is as bad as raping children from the pulpit https://www.nytimes.com/2010/07/16/world/europe/16vatican.html?_r=1

#10yrsago Disney World after humanity’s demise https://www.deviantart.com/eledoremassis02/gallery/34539438/life-after-disney-photo-manipulation

#10yrsago UK schools’ “anti-radicalisation” software lets hackers spy on kids https://web.archive.org/web/20150714144952/https://www.forbes.com/sites/thomasbrewster/2015/07/14/child-surveillance-vulnerability/

#5yrsago What's in Blueleaks https://pluralistic.net/2020/07/16/text-adventures-resurgent/#blueleaks

#5yrsago Librarians' virtual escape rooms https://pluralistic.net/2020/07/16/text-adventures-resurgent/#escape-forms

#5yrsago EU court kills data-sharing deal with USA https://pluralistic.net/2020/07/16/text-adventures-resurgent/#nein

#1yrago Bowen McCurdy and Jordan Morris's "Youth Group" https://pluralistic.net/2024/07/16/satanic-panic/#the-dream-of-the-nineties

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • Canny Valley: A limited edition collection of the collages I create for Pluralistic, self-published, September 2025

  • Enshittification: Why Everything Suddenly Got Worse and What to Do About It, Farrar, Straus, Giroux, October 7 2025
    https://us.macmillan.com/books/9780374619329/enshittification/

  • Unauthorized Bread: a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, 2026

  • Enshittification, Why Everything Suddenly Got Worse and What to Do About It (the graphic novel), Firstsecond, 2026

  • The Memex Method, Farrar, Straus, Giroux, 2026

  • The Reverse-Centaur's Guide to AI, a short book about being a better AI critic, Farrar, Straus and Giroux, 2026


Colophon (permalink)

Today's top sources:

Currently writing:

  • "The Reverse Centaur's Guide to AI," a short book for Farrar, Straus and Giroux about being an effective AI critic. (1021 words Wednesday, 3058 words total).

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

Publié le 16.07.2025 à 18:35

Pluralistic: Ellen Ullman's "Close to the Machine" (16 Jul 2025)


Today's links


The cover for the Farrar, Straus and Giroux edition of Ellen Ullman's 'Close to the Machine.'

Ellen Ullman's "Close to the Machine" (permalink)

Close To the Machine is Ellen Ullman's classic memoir of writing software in Silicon Valley at the start of the dotcom bubble; it was originally published in 1997 and reprinted in 2022 for the 25 anniversary by Farrar, Straus and Giroux's MCD books:

https://www.mcdbooks.com/books/close-to-the-machine-25th-anniversary-edition

I somehow never read Ullman's book; having read it now, it's easy to understand how this beautifully rendered snapshot of life at the end of the 20th century became a touchpoint for multiple generations of coders and technologists, and why it's still in print, 27 years later.

Ullman's subtitle for the book is "Technophilia and its discontents," and therein lies the secret to its magic. Ullman loves programming computers, loves the way they engage her attention, her consciousness, and her intelligence. Her descriptions of the process of writing code – of tackling a big coding project – are nothing less than revelatory. She captures something that a million technothriller movies consistently fail to even approach: the dramatic interior experience of a programmer who breaks down a complex problem into many interlocking systems, the momentary and elusive sense of having all those systems simultaneously operating in a high-fidelity mental model, the sense of being full, your brain totally engaged in every way. It's a poetics of language that meets and exceeds the high bar set by the few fiction writers who've ever approached a decent rendering of this feeling, like William Gibson.

These glittering moments are fleeting, though. No code project survives contact with the computer, a brutal and unforgiving cognitive partner that ferrets out every error in your thinking, every trap you've unknowningly fallen into. Here again, Ullman shines in her renderings of the ferocious mental combat that programmers must do with their computers, grueling matches that are made all the worse by the certain knowledge that the only way to win the bout is to discover and fix your own flaws.

These set-pieces make for great branching points into the three other components of Ullman's classic: first, there are the stories of high-tech institutions. We follow Ullman – a contract programmer who is hired to assemble teams to run specific projects – as she works on a gnarly all-in-one tool for matching people with AIDS with a spectrum of public services; and when she is brought into a failing startup as part of an abortive turnaround attempt.

All of this is happening just as the web and the internet are devouring all high-tech projects, and Ullman – a techie who is an old hand at networked communications, but is professionally part of a breed of coder who specializes in standalone and modem-based services – finds herself sitting opposite glittering new-breed hackers who have arrived to eat her lunch. Here, too, Ullman absolutely nails the experience of a technologist who has transitioned from surfing the cutting edge to being decapitated by it. This sequence is made all the more poignant by a series of scenes in which Ullman confronts the impossible knot of writing code that benefits marginalized, at-risk users (people dying of AIDS) while satisfying the political and bureaucratic imperatives of multiple charities, government agencies, and advocates. Ullman has finally wrestled all of these stakeholders into a stable configuration, only to have these shiny young people show up and tell her that she – and everything she's done and everything she stands for – is obsolete. It's a gut-punch of a scene.

That's the third component of Ullman's memoir – the workplace culture of a programmer who must answer to (and assuage) a variety of nontechnical people who flip from awe to seething resentment of you and your work. Ullman, who lives the simultaneously precarious and lucrative life of a high-paid, much sought-after freelancer, is at the mercy of so many people who have terrible power over her, little empathy for her, and an almost total lack of understanding of what she does (imagine Dilbert, but written by a smart and aware person, not a humorless asshole).

The final quadrant of Ullman's book is the memoir itself – the story of her life growing up in the shadow of a driven, striving Jewish immigrant in New York City whose manic entrepreneurship and minimal self-awareness transforms him into both a source of inspiration and an object of pity for Ullman. Ullman's personal life in San Francisco is painted with equal fidelity, from her bisexual, polyamorous romantic life to her camaraderie with other hackers (some of whom end up in her bed). Ullman introduces us to characters that are instantly recognizable today, from the cypherpunk who dreams of setting up an anonymous digital cash system that is financed by an offshore porn empire to a semi-libertarian young man who can't imagine why the law would set limits on when a worker can be treated as an independent contractor.

These are timeless avatars for the kinds of people who live "close to the machine," whose brains are easily and productively ensnared by digital computers and their pitiless logic. Despite that, this volume is also a perfect, high-fidelity capture of Silicon Valley at the start of one of its many (many, many) bubbles. I was there, then, working as a contractor (what else?) for a Unix shop and learning on the job as we tried to figure out whether our customers would expect to access our tools through a browser rather than at the console of a quarter-million dollar SGI machine. Though I'm a generation younger than Ullman, I was in the same place, time and milieu as she was when this book was written, and all of it rings utterly true.

What's more, Ullman's work here preserves and reveals the extent to which the best and worst aspects of tech culture have been present since the earliest days, and gestures at the causal relationship between those aspects and the intrinsic nature of the work of programming computers. While Ullman doesn't advance an explicit theory relating the attitudes and conundra of her field to the nature of computer programming, this work is implicitly webbed over with gossamer threads joining all these phenomena.

That's something I've tried to do in my own fiction, particularly with my Martin Hench novels, which visit different moments in Silicon Valley history (the 1980s, the 2000s, the 2020s) through the eyes of a forensic accountant who unravels tech scams and, in so doing, traces those same threads:

https://us.macmillan.com/series/themartinhenchnovels

This 25th anniversary edition features a beautiful introduction by Anna Wiener, author of the extraordinary 2020 Silicon Valley memoir Uncanny Valley. Wiener is the perfect choice to introduce this volume, connecting the present moment with the first days of the commercial internet:

https://en.wikipedia.org/wiki/Uncanny_Valley_(memoir)

Hey look at this (permalink)


* UnitedHealth’s Campaign to Quiet Critics https://www.nytimes.com/2025/07/12/business/unitedhealth-insurance-criticism.html


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#10yrsago Why aren’t ethicists better people? https://web.archive.org/web/20150714200719/http://aeon.co/magazine/philosophy/how-often-do-ethics-professors-call-their-mothers/

#10yrsago Laura Poitras sues the US Government to find out why she was repeatedly detained in airports https://theintercept.com/2015/07/13/laura-poitras-sues-u-s-government-find-repeatedly-stopped-border/

#5yrsago PE's three kids in a trenchcoat fraud https://pluralistic.net/2020/07/15/3-frauds-in-a-trenchcoat/#fraud

#5yrsago Biden's $2T climate plan https://pluralistic.net/2020/07/15/3-frauds-in-a-trenchcoat/#gnd-lite

#5yrsago McKinsey waxes fat off coronavirus failures https://pluralistic.net/2020/07/15/3-frauds-in-a-trenchcoat/#failing-up

#5yrsago Spain has been an NSO customer since 2015 https://pluralistic.net/2020/07/15/3-frauds-in-a-trenchcoat/#homage-to-catalonia

#5yrsago Homeschool to prison pipeline https://pluralistic.net/2020/07/15/3-frauds-in-a-trenchcoat/#judge-mary-ellen-brennan

#1yrago Foxx Nolte's "Hidden History of Walt Disney World" https://pluralistic.net/2024/07/15/disnefried/#dialectics

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • Canny Valley: A limited edition collection of the collages I create for Pluralistic, self-published, September 2025

  • Enshittification: Why Everything Suddenly Got Worse and What to Do About It, Farrar, Straus, Giroux, October 7 2025
    https://us.macmillan.com/books/9780374619329/enshittification/

  • Unauthorized Bread: a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, 2026

  • Enshittification, Why Everything Suddenly Got Worse and What to Do About It (the graphic novel), Firstsecond, 2026

  • The Memex Method, Farrar, Straus, Giroux, 2026

  • The Reverse-Centaur's Guide to AI, a short book about being a better AI critic, Farrar, Straus and Giroux, 2026


Colophon (permalink)

Today's top sources:

Currently writing:

  • "The Reverse Centaur's Guide to AI," a short book for Farrar, Straus and Giroux about being an effective AI critic. (1018 words yesterday, 2037 words total).

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

How to get Pluralistic:

Blog (no ads, tracking, or data-collection):

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https://pluralistic.net/plura-list

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

Publié le 15.07.2025 à 21:42

Pluralistic: When Google's slop meets webslop, search stops (15 Jul 2025)


Today's links


A smoggy cityscape. In the foreground is a partially open can of Spam, whose label has been pixelated. The glistening spam atop the can has been overlaid with the original Google homepage. In the background looms the glaring red eye of HAL 9000 from Kubrick's '2001: A Space Odyssey.'

When Google's slop meets webslop, search stops (permalink)

It's been more than a year since I gave up on Google Search (I switched to Kagi.com and never looked back). I don't miss it. It had gotten terrible. It's gotten worse since, thanks to AI (of course):

https://pluralistic.net/2024/04/04/teach-me-how-to-shruggie/#kagi

Google's a very bad company, of course. I mean, the company has lost three federal antitrust trials in the past 18 months. But that's not why I quit Google Search: I stopped searching with Google because Google Search suuuucked.

In the spring of 2024, it was clear that Google had lost the spam wars. Its search results were full of spammy garbage content whose creators' SEO was a million times better than their content. Every kind of Google Search result was bad, and results that contained the names of products were the worst, an endless cesspit of affiliate link-strewn puffery and scam sites.

It's not that the internet lacks for high-quality, reliable reviews. There are plenty of experts out there who subject a wide range of products to careful assessment, laboratory tests, and extensive comparisons. The sites where these reviews appear are instantly recognizable, and it's a great relief to find them.

One such site is Housefresh.com, whose proprietor, Gisele Navarro, runs a team that produces extremely detailed, objective, high-quality reviews of air purifiers. This is an important product category: if you're someone with bad allergies or an immunocompromising condition, finding the right air purifier can exert enormous influence on your health outcomes.

As good as Housefresh are at reviewing air purifiers, they are far less skilled at tricking Google. The world champions of this are spammers, content farms that produce garbage summaries of Amazon reviews and shovel them into massive, hidden sections of once-reputable websites like Forbes.com and Better Homes and Gardegisele navarrons, and thus dominate the Google results for product review searches:

https://pluralistic.net/2024/05/03/keyword-swarming/#site-reputation-abuse

Google calls this "site reputation abuse" and has repeatedly vowed to put a stop to it, and has repeatedly, totally failed to do so. What's more, Google has laid off more than 10,000 workers, including "core teams," even while spending tens of billions of dollars on stock manipulation through "buyback" schemes:

https://qz.com/google-is-laying-off-hundreds-as-it-moves-core-jobs-abr-1851449528

Of course, the Housefresh team are smart cookies – hence the high caliber of their air purifier reviews – and they could apply that intelligence to figuring out how to use SEO to trick Google's algorithm. Rather than doing so, they took the high road: they applied all that prodigious analytical talent to researching and publishing on Google's systematic failures – and even collusion – with the spammers who are destroying the web.

This month, Housefresh released its latest report on Google's enshittification, this time with an emphasis on the "AI Overviews" that now surmount every search results page. Google has widely touted these as the future of search, a way to bypass the ad-strewn, popup-obscured, AI-sloppified (!) pages that it is seemingly powerless to filter out of its search corpus:

https://housefresh.com/beware-of-the-google-ai-salesman/

Rather than hunting through these SEO-winning garbage pages, you can simply refer to Google's AI Overview, which will summarize the best the internet has to offer, in hyperlegibile black sans-serif type on a white background, with key phrases helpfully highlighted in bold.

Most critiques of AI Overview have focused on how these AI Overviews are a betrayal of the underlying bargain between the web and its monopoly search engine, whereby we all write the web and let Google index it for free, and in exchange, Google will send us traffic in proportion to the quality of our work:

https://www.bbc.com/future/article/20250611-ai-mode-is-google-about-to-change-the-internet-forever

This is true, as far as it goes, but it doesn't go far enough. Google is a platform, which is to say, a two-sided marketplace that brings together readers and publishers (along with advertisers). The bargain with publishers is that Google will send them traffic in exchange for access to their content. But the deal with readers is that Google will help them answer their questions quickly and accurately.

If Google's marketing pitch for AI Overviews is to be believed, then Google is only shafting publishers in order to double down on its bargain with readers: to give us faster, better access to high-quality information (recall Google's mission statement, "To organize the world's information and make it useful"). If that's true, then Google is the champion of readers in their long battle with publishers, a battle in which they are nearly helpless before publishers' abusive excesses.

This is a very canny move on Google's part. Publishers and advertisers have more concentrated money than readers, but the dominant theory of antitrust since the Reagan administration is something called "consumer welfare," which holds that monopolistic conduct is only to be condemned if it makes consumers worse off. If a company screws its workers or suppliers in order to deliver better products and/or better prices, then "consumer welfare" holds that the government should celebrate and protect the monopolist for improving "efficiency."

But all that is true only if Google AI Overviews are good. And they are very, very bad.

In the Housefresh report, titled "Beware of the Google AI salesman and its cronies," Navarro documents how Google's AI Overview is wildly bad at surfacing high-quality information. Indeed, Google's Gemini chatbot seems to prefer the lowest-quality sources of information on the web, and to actively suppress negative information about products, even when that negative information comes from its favorite information source.

Indeed, Navarro identifies a kind of madlibs template that Gemini uses to assemble an AI overview in response to the query "Is the [name of air purifier] worth it?"

The [model] air purifier is [a worthwhile investment/generally considered a good value for its price/a worthwhile purchase]. It's [praised/well-regarded] for its ability to [clean the air/remove particles/clean large rooms]. Whether the [product] is worth it depends on individual needs and priorities.

This is the shape of the response that Google's AI Overview shits out when you ask about any air purifier, including a model that Wirecutter called "the worst air purifier ever tested":

https://www.nytimes.com/wirecutter/blog/worst-air-purifier-we-ever-tested/

What's more, AI Overview will produce a response like this one even when you ask it about air purifiers that don't exist, like the "Levoit Core 5510," the "Winnix Airmega" and the "Coy Mega 700."

It gets worse, though. Even when you ask Google "What are the cons of [model of air purifier]?" AI Overview simply ignores them. If you persist, AI Overview will give you a result couched in sleazy sales patter, like "While it excels at removing viruses and bacteria, it is not as effective with dust, pet hair, pollen or other common allergens." Sometimes, AI Overview "hallucinates" imaginary cons that don't appear on the pages it cites, like warnings about the dangers of UV lights in purifiers that don't actually have UV lights.

Google argues that AI Overview won't displace traffic to the sites it summarizes. The company points to the fact that the statements in an AI Overview are each linked to the web-page they come from. This is a dubious proposition, predicated on the idea that people looking up a quick answer on a search engine will go on to follow all the footnotes and compare them to the results (this is something that peer reviewers for major scientific journals often fail at, after all).

But the existence of these citations allowed Navarro to compile statistics about the sources that Google relies on most heavily for information about product quality:

  • 43.1% of these statements come from product manufacturers' marketing materials;

  • 19.5% of these statements are sourced from pages that contain no information about the product.

Much of the remainder comes from the same "site reputation abuse" that Google said it would stop prioritizing two years ago. An alarming amount of this material is also AI generated: this is the "coprophagic AI" problem in which an AI ingests another AI's output, producing ever-more nonsensical results:

https://pluralistic.net/2024/03/14/inhuman-centipede/#enshittibottification

The balance is primarily drawn from Reddit, who announced a major partnership with Google as part of the company's IPO:

https://blog.google/inside-google/company-announcements/expanded-reddit-partnership/

Adding "reddit" to a Google query is a well-known and still-useful way to get higher quality results out of Google. Reddit is full of real people giving their real opinions about products and services. No wonder that Reddit appears in 97.5% of product review queries:

https://detailed.com/forum-serps/

Obviously, the same SEO scumbags who have been running circles around Google for years are perfectly capable of colonizing and compromising Reddit, which has been rocked by a series of payola scandals in which the volunteer moderators of huge, reputable subreddits were caught taking bribes to allow SEO scumbags to spam their forums and steal their valor:

https://web.archive.org/web/20250607050622/https://www.reddit.com/r/TheseFuckingAccounts/comments/1kzzsuv/update_reddit_admins_have_escalated_the_paradise/

When it comes to product reviews, Google's AI Overviews consist of irrelevancies, PR nonsense, and affiliate spammer hype – all at the expense of genuine, high-quality information, which is still out there, on the web, waiting for you to find it.

Google CEO Sundar Pichai is unapologetic about the way that AI Overviews blurs the line between commercial pitches and neutral information, telling Bloomberg, "commercial information is information, too":

https://www.bloomberg.com/news/features/2025-03-24/google-s-ai-search-overhaul-racing-chatgpt-for-the-web-s-future

Which raises the question: why is Pichai so eager to enshittify his own service? After all, AI isn't a revenue center for Google – it's a cost center. Every day, Google's AI division takes a blowtorch to the company's balance sheet, incinerating mountains of money while bringing in nothing (less than nothing, if you count all the users who are finding ways to de-Google their lives to escape the endless AI slop):

https://pluralistic.net/2025/06/30/accounting-gaffs/#artificial-income

It's true that AI loses money for Google, but AI earns something far more important (at least from Pichai's perspective): a story about how Google can continue to grow.

Google's current price-to-earnings (PE) ratio is 20:1. That means that for every dollar Google brings in, investors are willing to spend $20 on Google's stock. This is a very high PE ratio, characteristic of "growth stocks" (companies that are growing every year). A high PE ratio tells you that investors anticipate that the company will get (much) bigger in the foreseeable future, and they are "pricing in" that future growth when they trade the company's shares.

Companies with high PE ratios can use their stock in place of money – for example, they can acquire other companies with stock, or with a mix of cash and stock. This lets high PE companies outbid mature companies – companies whose growth phase has ended – because stock is endogeous (it is produced within the company, by typing zeroes into a spreadsheet) and therefore abundant, while dollars are exogenous (produced by the central bank – again, by typing zeroes into a spreadsheet! – and then traded to the company by its customers) and thus scarce.

Google's status as a growth stock has allowed it to buy its way to dominance. After all, Google has repeatedly, continuously failed to create new products in-house, relying on acquisitions of other people's companies for its mobile technology, ad-tech, server management, maps, document collaboration…virtually every successful product the company has (except Search).

For so long as investors believe Google is growing, it can buy other companies with its abundant stock rather than its scarce dollars. It can also use that stock to hire key personnel, which is especially important for AI teams, where compensation has blasted through the stratosphere:

https://www.reuters.com/business/zuckerbergs-meta-superintelligence-labs-poaches-top-ai-talent-silicon-valley-2025-07-08/

But that just brings us back to the original question: why build an AI division at all?

Because Google needs to keep up the story that it is growing. Once Google stops growing, it becames a "mature" company and its PE ratio will fall from 20:1 to something more like 4:1, meaning an 80% collapse in the company's share price. This would be very bad news for Googlers (whose personal wealth is disproportionately tied up in Google stock) and for Google itself (because many of its key personnel will depart when the shares they've banked for retirement collapse, and new hires will expect to be paid in scarce dollars, not abundant stock). For a company like Google, "maturity" is unlikely to be a steady state – rather, it's likely to be a prelude to collapse.

Which is why Google is so desperately sweaty to maintain the narrative about its growth. That's a difficult narrative to maintain, though. Google has 90% Search market-share, and nothing short of raising a billion humans to maturity and training them to be Google users (AKA "Google Classroom") will produce any growth in its Search market-share. Google is so desperate to juice its search revenue that it actually made search worse on purpose so that you would have to run multiple searches (and see multiple rounds of ads) before you got the information you were seeking:

https://pluralistic.net/2024/04/24/naming-names/#prabhakar-raghavan

Investors have metabolized the story that AI will be a gigantic growth area, and so all the tech giants are in a battle to prove to investors that they will dominate AI as they dominated their own niches. You aren't the target for AI, investors are: if they can be convinced that Google's 90% Search market share will soon be joined by a 90% AI market share, they will continue to treat this decidedly tired and run-down company like a prize racehorse at the starting-gate.

This is why you are so often tricked into using AI, by accidentally grazing a part of your screen with a fingertip, summoning up a pestersome chatbot that requires six taps and ten seconds to banish: companies like Google have made their product teams' bonuses contingent on getting normies to "use" AI and "use" is defined as "interact with AI for at least ten seconds." Goodhart's Law ("any metric becomes a target") has turned every product you use into a trap for the unwary:

https://pluralistic.net/2025/05/02/kpis-off/#principal-agentic-ai-problem

There's a cringe army of AI bros who are seemingly convinced that AI is going to become superintelligent and save us from ourselves – they think that AI companies are creating god. But the hundreds of billions being pumped into AI are not driven by this bizarre ideology. Rather, they are the product of material conditions, a system that sends high-flying companies into a nosedive the instant they stop climbing. AI's merits and demerits are irrelevant to this: they pump AI because they must pump. It's why they pumped metaverse and cryptocurrency and every other absurd fad.

None of that changes the fact that Google Search has been terminally enshittified and it is misleading billions of people in service to this perverse narrative adventure. Google Search isn't fit for purpose, and it's hard to see how it ever will be again.

(Image: Cryteria, CC BY 3.0; Radek Kołakowski modified)

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#20yrsago White Wolf kills its pay-for-play policy https://memex.craphound.com/2005/07/14/white-wolf-kills-its-pay-for-play-policy/

#15yrsago ACTA leaks — again https://arstechnica.com/tech-policy/2010/07/acta-so-transparent-the-text-still-has-to-be-leaked/

#15yrsago Photo-documenting the real Toronto backgrounds from Scott Pilgrim https://www.flickr.com/photos/25096269@N04/albums/72157624312642335/

#15yrsago Penn Jillette on artistic satisfaction and magic https://www.telegraph.co.uk/culture/theatre/7881171/Penn-and-Teller-interview.html

#15yrsago Mountains of putrid fat scraped off the sewer-walls beneath Leicester Square https://www.independent.co.uk/news/uk/home-news/walls-of-fat-removed-from-london-s-sewers-2025528.html

#15yrsago Gateways: Tribute to Fred Pohl with stories by Bear, Benford, Brin, Bova, Gaiman, Harrison, Haldeman and me! https://memex.craphound.com/2010/07/14/gateways-tribute-to-fred-pohl-with-stories-by-bear-benford-brin-bova-gaiman-harrison-haldeman-and-me/

#5yrsago California goes antitrust on Google https://pluralistic.net/2020/07/14/poesy-the-monster-slayer/#feeling-lucky-punk

#5yrsago Big Oil can have you locked up https://pluralistic.net/2020/07/14/poesy-the-monster-slayer/#privilege-private-law

#5yrsago Target workers strike over chickenization https://pluralistic.net/2020/07/14/poesy-the-monster-slayer/#stay-on-target

#5yrsago Free "extended preview" of the third Little Brother book https://pluralistic.net/2020/07/14/poesy-the-monster-slayer/#masha-masha-masha

#5yrsago Artists vs tax havens https://pluralistic.net/2020/07/14/poesy-the-monster-slayer/#moneylab

#5yrsago Catalan politician hacked with NSO Group malware https://pluralistic.net/2020/07/14/poesy-the-monster-slayer/#catalunya

#5yrsago Atlas of Surveillance https://pluralistic.net/2020/07/14/poesy-the-monster-slayer/#spookycops

#5yrsago Poesy the Monster Slayer https://pluralistic.net/2020/07/14/poesy-the-monster-slayer/#poesy

#1yrago The true, tactical significance of Project 2025 https://pluralistic.net/2024/07/14/fracture-lines/#disassembly-manual

Upcoming appearances (permalink)

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Latest books (permalink)


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Upcoming books (permalink)

  • Canny Valley: A limited edition collection of the collages I create for Pluralistic, self-published, September 2025

  • Enshittification: Why Everything Suddenly Got Worse and What to Do About It, Farrar, Straus, Giroux, October 7 2025
    https://us.macmillan.com/books/9780374619329/enshittification/

  • Unauthorized Bread: a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, 2026

  • Enshittification, Why Everything Suddenly Got Worse and What to Do About It (the graphic novel), Firstsecond, 2026

  • The Memex Method, Farrar, Straus, Giroux, 2026

  • The Reverse-Centaur's Guide to AI, a short book about being a better AI critic, Farrar, Straus and Giroux, 2026


Colophon (permalink)

Today's top sources: Gisele Navarro.

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ISSN: 3066-764X

Publié le 14.07.2025 à 15:02

Pluralistic: Semantic drift versus ethical drift (14 Jul 2025)


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Semantic drift versus ethical drift (permalink)

More than a quarter-century ago, a group of hackers decided that, as a label, "free software" was a liability, and they set out to replace it with a different label, "open source," on the basis that "open source" was easier to understand and using it instead of "free software" would speed up adoption.

They were right. The switch from calling it "free software" to calling it "open source" sparked a massive, unbroken wave of adoption, to the point where today it's hard to find anyone who will profess enmity for "open source," not even Microsoft (who once called it "a cancer").

Two motives animated "open source" partisans: first, they didn't like the ambiguity of "free software." Famously, Richard Stallman (who coined "free software") viewed this ambiguity as a feature, not a bug. He liked that "free" had a double meaning: "free as in speech" (an ethical proposition) and "free as in beer" (without cost). Stallman viewed the ambiguity of "free software" as a koan/conversation-starter: a normie, hearing "free software," would inquire as to whether this meant that the software couldn't be sold commercially, which was an opening for free software advocates to explain the moral philosophy of software freedom.

For "open source" partisans, this was a bug, not a feature. They wanted to enlist other hackers to develop freely licensed codes, and convince their bosses to adopt this code for internal and public-facing use. For the "open source" advocates, a term designed to confuse was a liability, a way to turn off potential collaborators ("if you're explaining, you're losing").

But the "open source" side wasn't solely motivated by a desire to simplify things by jettisoning the requirement to conscript curious bystanders into a philosophical colloquy. Many of them also disagreed with the philosophy of free software. They weren't excited about building a "commons" or in preventing rent extraction by monopolistic firms. Some of them quite liked the idea of someday extracting their own rents.

For these "open source" advocates, the advantage of free software methodologies – publishing code for peer review and third-party improvement – was purely instrumental: it produced better code. Publication, peer review, and unrestricted follow-on innovation are practices firmly rooted in the Enlightenment, and are the foundation of the scientific method. Allowing strangers to look at your code, critique it, and fix it is a form of epistemic humility, an admission that we are all forever at risk of fooling ourselves, and it's only through adversarial peer review that we can know whether we are right.

This is true! Publishing code makes it better, and prohibitions on code publication make code worse. That's the lesson of the ransomware epidemics of the past decade: these started with a series of leaks from the NSA and CIA. Both agencies have an official policy of researching widely used software in hopes of finding exploitable bugs and then keeping those bugs secret, so that they will be preserved in the wild and can be exploited when the agencies wish to attack their enemies.

The name for this practice is NOBUS, which stands for "No One But US": we alone are smart enough to find these bugs, so if we discover them and keep them secret, no one else will find them and use them to attack our own people. This is a provably false proposition, and a very dangerous one.

The Vault 7, Vault 8, and NSA cyberweapon leaks blew a hole in NOBUS. Failures in the agencies' own security protocols resulted in the release of a long list of defects (mostly in versions of Windows, but other OSes and programs were affected). Malicious software authors used these as can openers to pry open millions of computers, enlisting them into botnets and/or shutting them down with ransomware.

These leaks also provided some "ground truth" for researchers who study malicious software. Once these researchers had a list of which defects the spy agencies had discovered and when, they were able to compare that list of defects that malicious software authors had discovered and exploited in the wild, and estimate the likelihood that a spy agency defect would be independently discovered and abused by the agency's enemies, who they were supposed to be protecting us from. It turns out that the rediscovery rate for spy agency bugs is about 20% per year – in other words, there's a one in five chance that a bug that the CIA or NSA is hoarding will be used to attack America and Americans within the year.

NOBUS is a form of software alchemy. Alchemy is the pre-Enlightenment version of scientific inquiry, and it resembles science in many respects: an alchemist observes phenomena in the natural world, hypothesizes a causal relationship to explain them, and performs an experiment to test their hypothesis. But here is where the resemblance ends: where the scientist must publish their results for them to count as science, the alchemists kept their findings to themselves. This meant that alchemists were able to trick themselves into thinking they were right, including about things they were very wrong about, like whether drinking mercury was a good idea. The failure to publish meant that every alchemist had to discover, for themself, that mercury was a deadly poison.

Alchemists never figured out how to transform lead into gold, but they did convert the base metal of superstition into the precious metal of science by putting it through the crucible of disclosure and peer-review. Both open source and free software partisans claim transparency as a key virtue of their system, because transparency leads to improvement ("with enough eyeballs, all bugs are shallow").

At the outset, "open source" and "free software" were synonyms. All code that was open was also free, and vice-versa. But over the ensuing decades, that changed, as Benjamin "Mako" Hill explained in his 2018 Libreplanet keynote, "How markets coopted free software’s most powerful weapon":

https://mako.cc/copyrighteous/libreplanet-2018-keynote

As Hill explains, the philosophical differences between "open" (making better code) and "free" (making code to enhance human freedom) may not have mattered at the outset, but they each served as a kind of pole star for its own adherents, leading them down increasingly divergent paths. Each new technology and practice represented a decision-point for the movement: "Is this something we should embrace as compatible with our project, or should we reject it as antithetical to our goals?" If you were an "open source" person, the question you asked yourself at each juncture was, "Does this new thing increase code-quality?" If you were a "free software" person, the question you had to answer was, "Does this make people more free?"

These value judgments carried enormous weight. They influenced whether hackers would work to improve a given package or pursue a use-case; they determined who would speak or exhibit at conferences, they created (or deflated) "buzz," and they influenced the direction that new license versions would take, and whether those licenses would be permissible on influential software distribution channels. For a movement that runs on goodwill as much as on dollars, the social acceptability of a practice, a license, a technology or a person, mattered.

Hill describes how chasing openness without regard to its consequences for freedom created a strange situation, one in which giant tech monopolists have software freedom, while the rest of us have to make do with open source. All the software that powers the cloud systems of Facebook, Google, Apple, Microsoft, etc, is freely licensed. You can download it from Github. You can inspect it to your heart's content. You can even do volunteer work to improve it.

But only Google, Apple, Microsoft and Facebook get to decide whether to run it, and how to configure it. And since nearly all the code our users depend on takes a loop through a Big Tech cloud, the decisions made by these Big Tech firms set the outer boundaries of what our code can do. They have total freedom while we make do with the crumbs they drop from on high.

In other words, the freedom mattered, and when we forgot about it, we lost it.

Which is not to say that free software doesn't benefit from open source's popularity. The vast cohort of people who have been won over by open source's instrumental claims to superior code are the top of a funnel that free software partisans can operate to convince these people to consider the ways that their lives have been made more free through open code, and to prioritize freedom, even ahead of code quality.

The free/open source movement is actually a coalition of people who share some goals even if they differ on others. Coalitions are politically powerful. Nearly everything that happens, happens because a coalition has been pulled together:

https://pluralistic.net/2025/01/06/how-the-sausage-gets-made/#governing-is-harder

But coalitions are also brittle, because after they get what they want (transparency for code), then they have to resolve their differences, which means that some members of the coalition are going to be bitterly disappointed.

After all, there's code that we don't want to make better – at least, not if we care about human freedom. For example: code that helps ICE kidnap our neighbors. Code that powers drones. Code that spies on us, both for governments and for private-sector snoops, like the data-broker industry. Code that helps genocidiers target Gazans. Code that helps defeat adblockers. Code that helps locate new sites for fossil fuel extraction, and code that helps run fossil fuel extraction operations. Human freedom has an inverse relationship to this code: the better this code is, the worse off we all are.

Periodically, some free software advocate will follow this to its logical conclusion and propose a new free software license that prohibits use for some purpose: "you may not use my code in the military," or "you may not use my code for ad-tech," or "you may not use my code in ways that despoil the environment."

It's not surprising that this is a recurring event. After all, if you care about software as a tool for enhancing human freedom, and you notice that your code is being used to make people less free, it's natural to want to do something about it.

And yet, every one of these efforts have foundered – and I think every one will. This isn't because ethics clauses in license are a foolish idea, but because they are logistically transcendentally hard to get right.

First, there is the problem of writing good "legal code." Free software licenses are extraordinarily hard to get right. Not only do the terms have to spell out the rights and obligations of participants in the software project, but the whole system needs to be designed so that these clauses can be enforced. The right to sue for breaching a license is determined by "standing" – only people who have been injured by a license violation have the right to seek justice in court. This has proven to be a serious technical challenge in free software licensing, and if you screw it up, you'll end up with an unenforceable license:

https://pluralistic.net/2021/10/20/vizio-vs-the-world/#dumbcast

Even if you figure out all that stuff, it's possible for even extremely talented lawyers working in collaboration with the most ethical of technologists to make subtle errors that take years or decades to surface. By that time, there might be millions or even billions of works that have been released under the defective version of the license, and no practical way to contact the creators of all those works to get them to relicense under a patched version of the license.

This isn't a hypothetical risk: for more than a decade, every version of every flavor of Creative Commons license had a tiny (but hugely consequential) defect. These licenses specified that they "terminated immediately upon any breach." That meant that if you made even the tiniest of errors in following the license terms, you were instantly stripped of the protections of the CC license and could be sued for copyright infringement. Many billions of works were released under these older CC licenses.

Today, a new kind of predator called a "copyleft troll" exploits this bug in order to blackmail innocent Creative Commons users. Multimillion dollar robolawyer firms like Pixsy represent copyleft trolls who release timely images under ancient CC licenses in the hopes that bloggers, social media users, small businesses and nonprofits will use them and make a tiny error in the way they attribute the image. Then Pixsy helps the troll extort hundreds or thousands of dollars from each victim, under threat of a statutory damages claim of $150,000 per infringement:

https://pluralistic.net/2022/01/24/a-bug-in-early-creative-commons-licenses-has-enabled-a-new-breed-of-superpredator/

Creative Commons spent millions over years, working with a who's-who of international copyright and licensing experts, and it took them more than a decade to fix this bug, and the billions of works released under the old licenses are ticking time-bombs. After all, the copyright in those works will last for 70 years after their authors die, which means that anyone who acquires the copyright to those older images could turn troll and go hunting.

There's a reason that old FLOSS hands react with instant derision whenever someone proposes making up a new software license. It's the same reason cryptographers are so hostile to the idea of people rolling their own ciphers: no matter how smart and well-intentioned you are, there's a high likelihood that you will screw up and irrevocably place innocent people at risk. Yes, irrevocably: getting all those creators to relicense their works under a modern CC license is effectively impossible. Even projects with a relatively small number of contributors – like Mozilla – had to resort to throwing away chunks of code whose authors couldn't be located and paying someone to rewrite them under a new license.

Those are reasons not to come up with new free and/or open licenses, period. But on top of that, there's a special set of perplexities and confounders that arise when ethics clauses are added to free/open licenses.

The first of these is the definitional problem. Even seemingly simple categories can elude consensus on definition. Again, the Creative Commons licenses are instructive here: from the outset, CC licenses let creators toggle an ethics clause, called the "NonCommercial" (NC) flag. Works licensed under "NC" couldn't be used commercially. Seems simple, right?

Wrong. For years – and to this day – CC creators and users have been unable to consistently agree on what constitutes a "commercial use." If you post something, in your personal capacity, to a commercial service, is that "commercial?" Well, it had better not be, because anything you find online is going to have some kind of commercial enterprise involved in getting that file to you: a long-haul fiber provider, a data-center, a hosting company, a cloud company, a social media service, etc, etc. If "noncommercial" means "no one can make any money as a result of the distribution of this work," then an NC license would mean that works couldn't be distributed at all (even if you're just printing off copies of a cool image at home and stapling them to telephone poles, the printer ink company and the staple company are making money off of every copy you post).

The CC organization did extensive polling, conducted seminars, consulted experts, and produced a 255-page document that is fascinating and subtle:

https://mirrors.creativecommons.org/defining-noncommercial/Defining_Noncommercial_fullreport.pdf

And even with this document, CC users and creators still argue about whether some users are in and out of bounds.

Now, the CC NC ethics clause is the best case for an ethics clause in a license. CC is a centralized organization that has total authority over the text of CC licenses and exercises near-total control over their interpretation.

Now imagine how a hypothetical ethics clause in a software license would perform, given the CC NC experience. Compared with, say, "military/nonmilitary," the "commercial/noncommercial" distinction is trivial to draw. Is Ford – whose cars are in DoD motor-pools – a "military" user? What if Ford decides to boycott the Pentagon, but the Navy still buys a bunch of used Ford Focuses from a wrecking yard and fixes them up with Ford parts they buy at an Autozone: does Ford now become a "military" user of free/open software?

Categories are clusters, not shapes. This is why the right wing troll mantra "What is a woman?" is so effective: women aren't whats; they are whos, and if you try to come up with a definition that encompasses all the people who are women, it will stretch to dozen of pages and still miss people out. This isn't unique to women – almost every category defies exhaustive definition. Famously, there is no such thing as a fish:

https://en.wikipedia.org/wiki/No_Such_Thing_as_a_Fish#Title

Neither is there any such thing as a name, an address or a date:

https://github.com/kdeldycke/awesome-falsehood

Obviously, the fact that "name" is a slippery concept doesn't stop us from introducing ourselves and referring to one another. But imagine now that we are going to create billions of works whose copyright will endure for more than a century, and if any of them fails to refer to someone by their name correctly, then any of millions of people, some of them not even born yet, could ruin some software contributor's life and maybe the lives of thousands or millions of users of their software.

And "name" – like "noncommercial" – is an easy case. The hard cases are things like "military/nonmilitary," "fossil fuel-sector/non-fossil fuel sector" etc etc. Big, distributed projects with informal institutions and leaders are poorly suited to adjudicating any of these definitional questions, but toothy ethics clauses require these loose ad-hocracies to create and enforce definitions of the most pernicious and slippery concepts of all.

I want to be clear that I'm not opposed to the idea of an ethics clause in free/open licenses. I make extensive use of both the NC and commercial CC licenses, after all. My objections are practical, not philosophical.

A couple weeks ago, I traveled to Rochdale in Greater Manchester to give the opening keynote at the 2025 Coop Congress. After my talk, I was on a panel with Chris Croome, who has been campaigning for a co-op software license:

either enforce co-operation and sharing and do not allow code to be privatised (made proprietary) or code that is released under terms that dictate that if the code is used to run a business the nature of the business must be a co-operative.

https://community.coops.tech/t/co-operative-software-licenses/4421/10

I've been thinking about this ever since and I think all my concerns about other ethics clauses apply here. Admittedly, there is a widely accepted and mature definition of "co-op," the seven "Rochdale Principles":

https://en.wikipedia.org/wiki/Rochdale_Principles

These have been around since 1937, and many of the seeming ambiguities in the language have been resolved through debate over the past 88 years. But there are plenty of entities that are recognizable as "co-ops" that exist outside of the UK, the Anglosphere and the global north that don't embrace all of these principles, or embrace them in ways that don't fit into the consensus as to their meaning that has emerged among Rochdale-derived co-ops. It's not merely that a "co-op" license might exclude these co-ops, but also that the enforcement mechanism for software licenses is that individual software authors retain the copyright to their lines of code, and use copyright law to threaten and punish people who violate the license terms.

This means that you could have a pool of potentially thousands of software authors, and their literary estates, who would have the right – for more than a century – to attack co-ops that use "co-operatively licensed" software on the grounds that the differ in their interpretation of what is – and is not – a co-op.

What's more, there are plenty of groups that could organize as a co-op and satisfy the software license's definition, who might nevertheless not be "ethical" by the lights of the co-op movement. Think of a firm of mercenaries that set up as a worker co-op (if this strikes you as implausible, I remind you that the most vicious, human-rights-abusing cops in the world are mostly members of "unions").

So a co-op license creates three risks:

i. Excluding co-operators because of small differences in which co-op principles they adopt;

ii. Including co-operators who are structured as compliant co-ops, but do terrible things; and

iii. Putting license users at the risk of copyleft trolls who exploit ambiguity in the definition of "co-op" to extort massive "settlement fees" from software users.

That all said, a co-op license has positive aspects as well. Remember what happened when we stopped stressing "freedom" in our software licenses: we got the code quality of "open," applied to all kinds of code, including code that destroys freedom. I've been involved with co-ops since I was a pre-teen, and I've experienced firsthand what happens when a co-op forgets its ethical basis in favor of instrumental goals.

Take the Mountain Equipment Co-Op, Canada's most beloved and successful consumer co-op. MEC was inspired by the US outdoor gear co-op REI, and it served Canadians proudly for decades. But like most consumer co-ops, MEC had very low member involvement, so a cabal of MBA-poisoned looters were able to take over MEC's board, change the bylaws, and then flip the co-op to a ruthless American private equity fund:

https://pluralistic.net/2020/09/16/spike-lee-joint/#casse-le-mec

MEC isn't a co-op anymore. The board's argument was that keeping MEC a co-op wasn't as important as infusing it with capital so it could source the goods its members wanted and offer them at reasonable prices. Joke's on them: after five years of PE looting, MEC's quality sucks and its prices are sky-high.

Institutional structure (like whether you are a co-op or not) can influence the kind of activity an organization engages in, but it can't control it. Keeping enshittification at bay requires multiple, overlapping constraints that prevent the institution from caving into the worst instincts of its worst members. That's why I'm rooting for Bluesky to become more federated. It's nice that they're structured as a B-corp, but that alone won't stop a dedicated investor class from replacing the current management with enshittifiers who destroy the lives of tens of millions of Bluesky users. However, if a large plurality of Bluesky users weren't actually on Bluesky, but on federated servers, they could credibly threaten Bluesky's business by defederating with it if it enshittified:

https://pluralistic.net/2025/01/23/defense-in-depth/#more-10160

So maybe the prospect of losing access to all of its business-critical software could have acted as a check on MEC's board and prevented them from sleazing up to private equity vampires. This is certainly a possible benefit to a co-op ethics clause in a software license. I'm not convinced that it outweighs the risks, though.

I'm a free software person. There are bitter free software partisans who think that the open source people stole our revolution. I understand their outrage. But I also think we left an open goal. In retrospect, choosing a deliberately confusing name in the hopes of sparking conversations was a tactical error. The cohort of potential movement supporters who also enjoy word-games is smaller than the cohort who are put off by being deliberately confused.

I also don't think it's a problem that the software freedom coalition includes people who value software freedom for purely instrumental reasons – because open code is better code. I do think it's a problem that they are the senior partners in the coalition and have steered it for a quarter-century. After all, they steered it into this ditch where tech monopolists have free software and we all make do with open source.

Coalitions, though, are hugely important. Take the as-yet-nameless coalition lined up against corporate power, which has defied political science's laws of gravity, pushing antitrust enforcement across the world, against the world's largest and most powerful corporations:

https://pluralistic.net/2025/06/28/mamdani/#trustbusting

This coalition needs a name. I often cite James Boyle's explanation of the role the word "ecology" played in bringing together thousands of disparate issues (spotted owls, ozone depletion) under a single banner and turning them into a movement. The anti-corporate-power movement doesn't have a name that can unite labor, climate, environment, antitrust, anticorruption, antigenocide, antiracist, antisexist, antitransphobic groups under one banner. Almost all of our definitional terms are "anti-something," from "antitrust" to "antifascist." We have no end of words to describe what we stand against (even "enshittification"'s opposite is "disenshittification"), but we still lack a word to express what we're for.

(Image: Muhammad Mahdi Karim, GNU FDL; EC, CC BY-SA 2.0; modified)

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#15yrsago New York Times and other papers use deceptive death-notice company https://idlewords.com/2010/07/the_great_legacy.com_swindle.htm

#15yrsago Riepl’s Law: how future media compost the past https://en.wikipedia.org/wiki/Riepl's_law

#15yrsago Online video patents: an impassable thicket? https://web.archive.org/web/20100706012619/https://oti.newamerica.net/blogposts/2010/video_prison_why_patents_might_threaten_free_online_video-33950

#15yrsago Canadian copyright astroturfers own up: front for US labels https://web.archive.org/web/20100705133038/http://www.michaelgeist.ca/content/view/5164/125/

#10yrsago Fracketeering: Life in a capitalist sci-fi horror story https://www.theguardian.com/money/2015/jun/30/fracketeering-capitalism-power-hosing-estate-agents-cakeage

#10yrsago How the NSA searches the world’s intercepted private communications https://theintercept.com/2015/07/01/nsas-google-worlds-private-communications/

#10yrsago Judge hires lawyer to threaten court over jury summons https://www.loweringthebar.net/2015/07/some-judges-show-some-dont.html

#10yrsago The next Librarian of Congress: a Librarian of Progress? https://librarianofprogress.com/

#10yrsago 1930s ice-cream parlour hidden in Cincinnati’s art deco railway station https://thoughtandsight.com/the-1930s-ice-cream-parlor-tucked-away-in-cincinnatis-union-terminal/

#5yrsago 1000+ accidental trigger-phrases for smart speakers https://pluralistic.net/2020/07/02/big-river/#triggered

#5yrsago Hong Kong law threatens people all over the world https://pluralistic.net/2020/07/02/big-river/#be-water

#5yrsago A grifter's border wall is about to fall into the Rio Grande https://pluralistic.net/2020/07/02/big-river/#god-hates-walls

#5yrsago Roller derby's brilliant re-opening plan https://pluralistic.net/2020/07/02/big-river/#derby

#5yrsago Don't Believe Proven Liars https://pluralistic.net/2020/07/02/big-river/#big-lie

#5yrsago Unauthorized seat https://pluralistic.net/2020/07/02/big-river/#beemers

Upcoming appearances (permalink)

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Recent appearances (permalink)


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Latest books (permalink)


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Upcoming books (permalink)

  • Uncanny Valley: A limited edition collection of the collages I create for Pluralistic, self-published, September 2025

  • Enshittification: Why Everything Suddenly Got Worse and What to Do About It, Farrar, Straus, Giroux, October 7 2025
    https://us.macmillan.com/books/9780374619329/enshittification/

  • Unauthorized Bread: a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, 2026

  • Enshittification, Why Everything Suddenly Got Worse and What to Do About It (the graphic novel), Firstsecond, 2026

  • The Memex Method, Farrar, Straus, Giroux, 2026


Colophon (permalink)

Today's top sources:

Currently writing:

  • "The Reverse Centaur's Guide to AI," a short book for Farrar, Straus and Giroux about being an effective AI critic. (O words yesterday, 0 words total).

  • A Little Brother short story about DIY insulin PLANNING

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

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