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🖋 Cory DOCTOROW
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PLURALISTIC

▸ les 30 dernières parutions

08.08.2026 à 11:04

Pluralistic: Digital sewer socialism (08 Aug 2026)

Cory Doctorow

Texte intégral (5204 mots)


Today's links


The giant head of the Statue of Liberty. Around it are many medieval machines, tended by little medieval rude mechanicals. In the background is a crosshatched architectural drawing of some classical arches and such.

Digital sewer socialism (permalink)

Hardly a day goes by without my getting an email from someone looking for a way to do good with technology. From computer science students thinking about post-grad careers to seasoned coders with decades of experience, there's an army of hackers looking for a way to turn their expertise into public goods.

There's a name for this movement: it's called "Public Interest Technology" and the people who work in it are called "public interest technologists." There've always been techies who understood the link between tech and public wellbeing and who committed themselves to working for the betterment of society, but their numbers swelled as Big Tech companies saturated their markets and switched from growing by making products people like, to locking in their users and then extracting more value from their technological prisoners:

https://pluralistic.net/2024/04/24/naming-names/#prabhakar-raghavan

It was the era when (in the words of Facebook's Jeff Hammerbacher) "The best minds of my generation are thinking about how to make people click ads":

https://quoteinvestigator.com/2017/06/12/click/

For organizations like the Electronic Frontier Foundation, the growing cohort of hackers who wanted to hack for good was great news. Our staff technologist group swelled from a couple of overworked computer scientists helping lawyers and activists with campaigns to a series of increasingly ambitious software projects, from Privacy Badger (a tracking-blocker that every web user needs):

https://privacybadger.org/

To Let's Encrypt and Certbot, projects that forever changed the internet's default state, so that today, nearly all online communications are encrypted and resistant to mass surveillance:

https://certbot.eff.org/

Other opportunities for public interest technologists proliferated. Bruce Schneier created the canonical resource page for Public Interest Technologists, including career opportunities for would-be public interest technologists:

https://public-interest-tech.com/

But the motherlode of public interest technologist opportunities wasn't the nonprofit sector – it was the public sector. It started with the UK's Government Digital Service, a group of public-spirited hackers (many of them ex- of the BBC, where they'd been tempest-tossed by endless internal power-struggles over the role of the internet in public service media) who retooled many of the UK government's most important administrative front-ends. For several glorious years, Britons delighted to the daily marvel of having their routine interactions with their government transformed from clunky, broken web-pages to slick, superbly thought through online processes that had all the polish of Amazon or Google, but without any of the gamesmanship, manipulation or privacy invasions:

https://en.wikipedia.org/wiki/Government_Digital_Service

Despite many attempts at official sabotage by a string of increasingly shambolic UK governments, the GDS still exists, and it still does amazing work, even though it operates today with a fraction of the official support that it enjoyed at its inception. The last time I renewed my UK passport, I was gobsmacked by how easy and sensible the process was. Local authorities have gotten in on the act, too: I renewed my absentee voting registration with Hackney Council last week and it was as simple as scanning a QR code, affirming my details, and clicking "submit."

Around the world, a generation of public sector technologists duplicated and improved on the UK GDS's work. In Taiwan, a rogue public interest hacker named Audrey Tang led a group of digital guerrillas in creating shadow versions of every Taiwanese government website that scraped and remade the entire digital presence of the Taiwanese state to make public information and services accessible, legible and useful to its people. After the next election, Tang was named Taiwan's first ever Minister of Digital Affairs (today, she is a Taiwanese "Ambassador-At-Large"):

https://en.wikipedia.org/wiki/Audrey_Tang

In the USA, Jen Pahlka went from running a ragtag "civic hacking" org called Code For America to helping to found the United States Digital Service under Obama, bringing some of that UK GDS spirit to America's dreadful online presence, which had been largely built and maintained by beltway bandits who'd billed handsomely and delivered some of the internet's greatest crimes against usability:

https://en.wikipedia.org/wiki/United_States_Digital_Service

But the USDS's legacy is bitter. In 2025, USDS was effectively dismantled and replaced with DOGE, Elon Musk's handpicked team of tech-bro cultists who set out to dismantle as much of the US government as possible, deliberately sabotaging the usability of America's governmental systems to make it harder for the public to access the services they are entitled to and pay for with their taxes.

My own run-in with this was my attempt to get a certificate of citizenship for my daughter when she turned 18: all I could find was an online form that started by requiring me to list the dates and flight numbers for every trip I'd taken to the USA from the time I was born to the day I became a US citizen, a 50+ year period that started with a trip to visit my snowbird grandparents in Florida when I was six months old. The entire support and advice service for the US Customs and Immigration Service has been replaced with a DOGE chatbot that repeatedly emails and texts links to the form, no matter what question you ask, and no matter whether you call, email or use the website's chat interface:

https://pluralistic.net/2026/02/06/doge-ball/#n-600

Many of the DOGE kids were monsters. The most chilling DOGE story I've heard was the anonymous testimony of NIH officials who begged the DOGE children who were dismantling their work to spare some long-running cancer research projects whose great promise would be vaporized if they were interrupted. The DOGE kids laughed at these entreaties, saying that once Musk had perfected "General AI" we wouldn't need cancer research, because their tame AI god would cure cancer.

But not every DOGE operator was a digital arsonist. Take Dan Berulis, a DOGE staffer who came out of the private sector and later turned whistleblower over the group's activities, who now faces assassination attempts:

https://www.wired.com/story/he-blew-the-whistle-on-doge-then-his-brakes-were-cut/

Berulis joined DOGE to improve America's digital infrastructure, not to dismantle it. When he talks about his motives, he sounds like an early GDS pioneer, one of Audrey Tang's direct-action government data scrapers, or one of the Code For America hackers who followed Pahlka to USDS:

https://www.npr.org/2025/04/15/nx-s1-5355896/doge-nlrb-elon-musk-spacex-security

DOGE was a catastrophe. It left America's government digital presence in far worse shape than it found it, and even the modest savings it claimed to have made from all this destruction turn out to be lies:

https://www.yahoo.com/news/politics/articles/elon-musk-doge-made-big-110000036.html

But as Berulis demonstrates, there is a bipartisan group of skilled, ethical technologists who are desperate to do meaningful public interest work. Their numbers swell every day, as Big Tech continues to curdle – no longer merely sclerotic and enshittifying monopolies, now active participants in Trump's authoritarian dismantling of democracy itself:

https://pluralistic.net/2025/10/06/america-with-chinese-characteristics/#orphaned-syrian-refugees-need-not-apply

Tech bosses' gleeful mass layoffs mean that tech workers can no longer count on good treatment and stable, high-earning careers; at the same time, tech bosses' betrayal of democracy makes the prospect of working for a tech company far more ethically dubious than mere ad-tech optimizations. The result is a bumper crop of geeks looking for ways to do good with their lives and skills – as all the emails in my inbox asking for advice about this attests.

Enter NYC Mayor Zohran Mamdani, who has made "public excellence" the cornerstone of his politics, hiring the most skilled workers he can find and then giving them all the authority and resources they need to fix 100,000 potholes, bring New York's worst landlords to justice, and deliver every day for all the people of New York:

https://pluralistic.net/2025/11/15/unconscionability/#standalone-authority

Mamdani has just unveiled his Public Interest Technology (PIT) Crews: five "game changing" teams of public interest hackers who will remake NYC's digital services:

https://www.nyc.gov/mayors-office/news/2026/07/transcript–mayor-mamdani-launches–public-interest-technology–

Writing for Wired, Steven "Hackers" Levy paints a portrait of New York's PIT Crews, describing them as "what DOGE should have been":

https://www.wired.com/story/mamdani-assembles-his-nyc-tech-team/

I'll go farther than that: the PIT Crews – and Mamdani's project as a whole – is delivering the entire failed promise of DOGE. Unlike Musk and Trump, Mamdani is actually rooting out fraud and waste. The reason Mamdani can do this – and the reason billionaires can't – is that the fraud and waste that undermines governments at all levels come from the super-rich, with their tax-dodging, their no-bid contracts, their addiction to public subsidies.

Musk owes his riches to federal bailouts and contracts: if he wants to "eliminate government fraud and waste" he should turn over his files to an IRS inspector (if he can find a survivor of the DOGE massacre) and surrender himself for a lengthy prison sentence. For Musk, "government fraud and waste" is a single mom on food stamps who misses a box on a 600-page form because she's exhausted from working three jobs to make rent – not a no-bid contractor trousering billions in public funds for projects that overcharge and underdeliver.

Mamdani's PIT Crews are "small groups of engineers and designers will strive to change the hidebound and confusing nature of current city services by using state-of-art skills to rapidly whip up specialized apps that solve real problems." Mamdani says that they'll "raise expectations on what government can deliver, because we really can deliver."

As Levy describes it, the big difference between the Obama-era USDS and 2026's PIT Crews is "a skeptical, almost adversarial, stance toward Big Tech." NYC's PIT Crews explicitly recruit top-tier hacker talent who want to "make software that doesn't serve advertisers, the military, or the pocketbooks of centibillionaires."

Their inaugural chief is Lisa Gelobter, a veteran of both tech firms and the USDS, who says that "Without technology, policy is just words written on a piece of paper." The first project on her roster is implementing "Click to Cancel," a policy inaugurated by Lina Khan, Biden's FTC Chief – and then dismantled by Trump. Under Click to Cancel, companies are required to create one-click workflows to cancel subscriptions and memberships, ending the pernicious, incredibly profitable practice of trapping people with impossible-to-halt recurring billings. Today, Khan is running Mamdani's Economic Development Board, and her Click to Cancel rule is back – for New Yorkers, at least:

https://www.theguardian.com/us-news/2026/jul/22/lina-khan-nyc-economic-development-board

NYC PIT Crew's new Click to Cancel site will be live when the policy takes effect on Oct 1. It's a whistleblower site that will make it easy to report merchants who make it hard to get shut of their online Roach Motels (users check in, but they don't check out). It's estimated the Click to Cancel rule will save New Yorkers $160m in the first year alone – but only if Mamdani can enforce it, which is why this website is so critical.

This focus on meat-and-potatoes service delivery was once dismissed as "sewer socialism," an unserious form of progressive politics with an undue focus on improving people's daily lives at the expense of high-flying political change. Today, Mamdani is at the vanguard of an army of proud sewer socialists, who say that once you deliver for people in their day-to-day existence, they will trust you and back you when you fight for deep, structural changes (and the corollary: if you can't deliver for people in their daily lives, why should they trust you when you claim that you'll make everything better?):

https://prospect.org/2026/04/10/zohran-mamdani-getting-new-york-city-believe-in-government/

3,000 techies applied for 35 jobs with NYC's PIT Crews, and, as Levy writes, many of them are high-flying senior coders who are willing to take a massive pay-cut and forfeit their stock options to do something that's both technically excellent and meaningful to their users' lives.

It's a clear message to other leaders, at every level of government. Many of the most skilled, ambitious people in every field want to make the world a better place. Every city, county and state could use a squadron of PIT Crews, and there's an army of coders who would give anything for the chance to give everything to make a better world.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Moscow's pirate music market https://web.archive.org/web/20010912203143/https://www.wired.com/news/culture/0,1284,45908,00.html

#25yrsago Webcomics v trad comics https://web.archive.org/web/20010821073756/https://www.salon.com/tech/feature/2001/08/09/comics/index.html

#25yrsago Aussie teens are addicted to their phones https://web.archive.org/web/20010818220523/http://news.ninemsn.com.au/national/story_5807.asp

#20yrsago Canadian librarians decry “Captain Copyright” https://web.archive.org/web/20060813004140/https://cla.ca/Access_Copyright_CptCopy_let_Final_.pdf

#20yrsago TiVo/Macrovision screw up breaks devices again https://zatznotfunny.com/2006-08/tivo-macrovision-and-the-stealth-broadcast-flag/

#20yrsago Will the Supreme Court strike down the TSA’s secret laws? https://papersplease.org/gilmore/

#20yrsago Robot garage loses software license, strands parkers https://web.archive.org/web/20060809213517/https://www.wired.com/news/technology/0,71554-0.html?tw=wn_index_1

#15yrsago Typewriter-part penguin https://web.archive.org/web/20111116020049/http://jemayer.tumblr.com/post/8674700147

#15yrsago Choosing Android because you don’t trust Google https://www.theguardian.com/technology/2011/aug/09/technology-failure-more-important-than-success

#15yrsago HOWTO sound Canadian https://web.archive.org/web/20110610104919/http://www.oed.com/public/canadianenglish

#15yrsago Lev Grossman’s The Magician King: fantasy sequel, the banality of magic and the magic of banality https://memex.craphound.com/2011/08/09/lev-grossmans-the-magician-king-fantasy-sequel-the-banality-of-magic-and-the-magic-of-banality/

#10yrsago Rosie the Riveter, Ghostbusters edition https://www.deviantart.com/hugohugo/art/We-Can-Bust-It-621803816

#10yrsago Thai telcoms regulator wants tourists to use location-tracking SIMs https://web.archive.org/web/20160812182254/https://www.nationmultimedia.com/breakingnews/Thailand-mulls-location-tracking-tourist-SIM-cards-30292551.html

#10yrsago Mysterious medical research consortium: we should own volunteers’ clinical trial data for 5 years https://www.techdirt.com/2016/08/08/medical-researchers-want-up-to-five-years-exclusivity-clinical-trial-data-derived-volunteers/

#10yrsago Illegal “Warranty Void If Removed” still ubiquitous: they’re on the Xbox One S https://web.archive.org/web/20160809092923/https://motherboard.vice.com/read/the-xbox-one-s-still-uses-microsofts-illegal-warranty-void-if-removed-sticker

#10yrsago Your medical data: misappropriated by health-tech companies, off-limits to you https://web.archive.org/web/20180806230935/https://www.wired.com/2016/02/our-medical-data-must-become-free/

#10yrsago Return of Dieselgate: 3 more hidden programs found in VW Audi/Porsche firmware https://www.reuters.com/article/us-volkswagen-emissions-audi-idUSKCN10I0PB/

#10yrsago Timelapse of pills dissolving: “decaying clowns” https://www.youtube.com/watch?v=4rY3X4xafs0

#10yrsago Proof-of-concept ransomware for smart thermostats demoed at Defcon https://web.archive.org/web/20161020083358/https://www.pentestpartners.com/blog/thermostat-ransomware-a-lesson-in-iot-security/

#10yrsago Compounds in human exhalations during movies vary in response to suspense and comedy https://www.nature.com/articles/srep25464

#10yrsago How racist traffic stops criminalize black people, and what to do about it https://www.vox.com/2016/8/5/12364580/police-overcriminalization-net-widening

#10yrsago Chicago cops switched off bodycams and high-fived after shooting unarmed black teen https://web.archive.org/web/20160807194244/http://www.theroot.com/articles/news/2016/08/chicago-pd-paul-oneal-video/

#10yrsago DoJ to judges: use Tor to protect your internet connection https://web.archive.org/web/20160807025945/http://motherboard.vice.com/read/department-of-justice-official-tells-hundred-federal-judges-to-use-tor

#5yrsago Expectations management pluralistic.net/2021/08/08/expectations-management-part-v/

#5yrsago When your boss wants an AI camera in your bedroom https://pluralistic.net/2021/08/09/computer-says-no/#disciplinary-tech

#5yrsago The 22 Murders of Madison May https://pluralistic.net/2021/08/09/computer-says-no/#existential-crisis

#1yrago Millionaire on billionaire violence https://pluralistic.net/2025/08/09/elite-disunity/#awoken-giants

Upcoming appearances (permalink)

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A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing:

  • “Once Is Enemy Action,” a science fiction novel about the origins of modern technofascism. Friday's words: 564 (2916 total).

  • "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

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06.08.2026 à 12:07

Pluralistic: Eternal Sloptember (06 Aug 2026)

Cory Doctorow

Texte intégral (4556 mots)


Today's links


A medieval siege engine, tended by gnome-sized purple figures. Around it are several human-like figures with robot heads, clad in medieval garb. Their legs are missing, tapering off into nothingness. The giant floating head of Mark Zuckerberg's metaverse avatar overlooks the scene. Each of the robot people is being closely observed by a distorted, grotesque version of Zuckerberg's avatar head.

Eternal Sloptember (permalink)

I'm sure that working in social media – dealing with people as mass statistical abstractions – is a cognitohazard, the sort of thing that could make anyone a little solipsistic, convinced that everyone else is a kind of stimulus-responding automaton lacking the interiority that you yourself experience.

But when it comes to Mark Zuckerberg, I'm increasingly convinced that he didn't acquire his worldview through the self-inflicted brain damage of his long exposure to the back-end of a vast social media system. I think the causal arrow points in the other direction: I think that Zuck founded Facebook because he doesn't really believe that other people are truly real, at least not as real as he is.

We see this in Facebook's very earliest days, as we see it today, as we see it at every critical juncture in Facebook and Zuckerberg's history.

Consider Facebook's origins, founded by a young Zuckerberg in his dorm as a means to nonconsensually rate the fuckability of his fellow Harvard undergrads:

https://mashable.com/article/mark-zuckerberg-lying-about-facebook

The boy Zuck was delighted and surprised that so many of his fellow students entrusted him with their data but even then, he had no inkling as to why they would do so. Privately, he jeered at his users for trusting him, calling them "dumb fucks":

https://www.theregister.com/offbeat/2010/05/14/facebook-founder-called-trusting-users-dumb-fcks/294365

Zuck has since prosecuted history's most ruthless war on privacy, a surveillance campaign that would put the Stasi to shame and make Orwell scoff at the hacks butchering his work with over the top absurdities.

Zuck doesn't think you deserve any privacy, but boy does he ever value his own. This is a guy who bought the four houses surrounding his San Francisco home and left them empty in order to form a buffer zone:

https://www.nytimes.com/2025/08/10/us/mark-zuckerberg-palo-alto.html?unlocked_article_code=1.3VA.4Avp.cVm3LUnvajRK&smid=url-share

When a single candid photo of Zuck and his family in their kitchen leaked (from Facebook!), Zuck, his lawyers, and his operatives treated it as a three-alarm fire:

https://abc7news.com/archive/8933289/

Zuckerberg's acquired a vast Hawaiian acreage and left most of it undeveloped, fenced off and patrolled by guards to prevent anyone from catching a glimpse of his private life. In order to acquire this acreage, Zuck exploited a dirty legal tactic called "heirs property," which leverages the informal basis of indigenous land claims by locating a single person with a colorable claim to their distant relatives' territory in order to force an auction of the ancestral land:

https://www.wired.com/story/mark-zuckerberg-secretive-hawaii-compound-burial-ground/

If Zuck thought other people are as real as he is, he wouldn't spy on them in ways he himself could never tolerate. He certainly wouldn't pay fancy white-shoe lawyers to steal their land out from under them. At heart, Zuck is a billionaire solipsist to beat all other examples of the form – a billionaire social media solipsist who sees others as manipulable collections of statistical abstractions, and not as people at all:

https://pluralistic.net/2025/08/18/seeing-like-a-billionaire/#npcs

When Zuck is forcibly reminded that other people do indeed exist, he takes it very badly. He's insisted that Sarah Wynn-Williams, a former FB exec turned whistleblower, must pay him $111,000,000 as punishment for her excellent tell-all memoir Careless People. His lawyers say that Wynn-Williams violates the non-disclosure and non-disparagement "agreement" of her old Facebook employment contract merely by standing motionless and silent for an hour on-stage:

https://pluralistic.net/2026/06/27/zuckerstreisand-2/#autodisparagement

Once you realize that Zuck doesn't really think other people exist, "the metaverse" starts to make a lot more sense. Why would Zuck light $61b on fire in a bet that we will all stand still while he converts us and everyone we love into legless, sexless, low-polygon, heavily surveilled cartoon characters that he imprisons in a virtual world he stole from a 25 year old satirical dystopian cyberpunk novel? It's easy to understand if we're all non-player characters – if that's true, then the metaverse is surely our native habitat.

For Zuck, people aren't co-equals with needs that are as real and important as his own. For Zuck, people are problems to be solved. He embodies Terry Pratchett's maxim (voiced by Granny Weatherwax) that "sin is when you treat people like things."

Nowhere is this sin more on display than in Zuck's relationship to the social connections that bind together the users of his platforms. Zuck has benefited enormously from the fact that you love your friends more than you hate him, but (because hell is other people), you can't all agree on when to leave and where to go next, so you stay put on Facebook and Instagram:

https://locusmag.com/feature/commentary-cory-doctorow-hell-is-other-people/

For Zuck, the fact that you and your friends have trapped one another in a mutual hostage-taking is maddening, because those friends who've tied you to his platform refuse to organize their social contact with you to "maximize your engagement" with Facebook and Insta, which would let him maximize the number of ads he shows you. Rather, these friends just want to be your friends, which means that they don't want to get into stupid endless fights to keep you replying or stage little entertaining skits to keep you scrolling.

At first, Zuck tried tweaking his algorithm to replace your friends with trolls who'd bait you into flamewars. When that petered out, he stole a march from Tiktok and recruited an army of theater kids to do amateur dramatics for you in exchange for the promise of an intermittent reward schedule payment for the sketches that got the most views:

https://pluralistic.net/2026/04/17/for-youze/#forever

The problem (for Zuck) is that theater kids are also people and they resent being jerked around by the algorithm and ripped off by Meta's rigged revshare slot-machine. Last year, he started signaling that he would replace the theater kids – and your friends – with chatbots:

https://sfist.com/2025/05/01/mark-zuckerberg-gets-roasted-for-saying-the-average-american-has-fewer-than-three-friends-while-pushing-ai-chatbots/

Chatbots have been a catastrophic bet for Meta, far worse than the metaverse. Meta shares are in a death-spiral as investors figure out that when Zuck fired all his coders and replaced them with chatbots while spending $300b on AI, he was excising the heart of the company's skilled workforce, pissing away all its free cash-flow, and sinking into a bottomless pit of debt to produce a substandard product that no one wants, at the expense of the company's only profitable lines of business:

https://www.cbsnews.com/news/ai-bubble-tech-selloff-investment-consumer-business-demand/

But Zuck is sure that chatbots can solve his most pernicious problem: the search for a gimmick that will keep you locked to his platform that is under his complete control. Zuck doesn't want to rely on your friends with their unwillingness to maximize your engagement. He doesn't want to depend on volatile and unpredictable trolls to bait you into sticking around to argue and see more ads. He wants to be shut of theater kids and their amateur dramatics that inevitably come with demands for decent treatment.

For Zuck, chatbots dangle the promise of social media without socializing. Zuck thinks he can solve all his problems by imprisoning you in a house of mirrors where you interact with LLMs that are tuned to keep you scrolling no matter what, chatbots that will never demand anything of Meta.

He's been at this for a while, and each generation of chatbots was worse than the last. How bad? The last batch had to be killed off after they took to luring children into explicit sexual role-play:

https://archive.is/fopCh

Nevertheless, the dream of a world without people is one that Zuck can't let go of. Solipsism's seductive song convinced him to buy a company called Social.ai, which specializes in trapping people in conversations with chatbots, and now he's announced his plan to flood Facebook and Instagram with LLM slop:

https://www.mediapost.com/publications/article/402263/

The amazing thing about this is that Zuck is talking about chatbots as a way to capture a younger audience for his graying platforms. Kids hate chatbots. My 18 year old and her friends use "that's so AI" as a pejorative to dismiss anything distasteful or ugly:

https://futurism.com/artificial-intelligence/gen-z-attitude-ai

For Zuck – who owns a controlling share of voting stock in his company and need not answer to his board – it's a spectacular act of delusional self-sabotage. Zuck refuses to understand that the majority of his users are on his platform because they love their friends more than they hate him. Zuckerberg is on a relentless quest to isolate you from the friends who keep you on his platform and transfer your bond to groups of people (and now chatbots) who can be commanded by Zuckerberg.

Only someone who doesn't think other people are real could believe that you'd prefer to talk to chatbots than your friends – or that a habit of talking with chatbots would be so hard to break that you'd endure an ever-increasing number of advertising interruptions to maintain those pointless conversations.

In 1993/1994, AOL connected its millions of users to the public internet. These users were unaccustomed to the internet's conversational and technical norms, and they kept coming. It wasn't that the old internet was incapable of absorbing surges of new users: every September, an incoming class of undergraduates found their way online through their universities' computer labs.

But the AOL bridge was different: the flood of users was much larger, and it never stopped. The old internet people who struggled to transfer the culture and techniques of the internet to that flood of newbies called it the "Eternal September."

For the Facebook and Instagram users who are about to be buried in an endless botshit avalanche, this is the beginning of the "Eternal Sloptember." From here on in, the slop only gets worse and thicker and harder to avoid. Zuckerberg refuses to acknowledge that he owes his fortune to the fact that his users love each other more than they hate him, so he has set out to shatter those bonds of love and sharpen that hatred.

It won't end well. Zuck and people like him call themselves "high agency," a disgusting bit of jargon meant to denote someone who has real interiority, wishes and desires (as opposed to the rest of us, who do as we're told and stay where we're put). Zuck's "agency" isn't higher than yours or mine. The difference between him and us is that he doesn't think we're really real, and we know that he's really a monster.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Samuel Delany interviewed by The Onion https://web.archive.org/web/20010810115550/http://www.theonionavclub.com/avclub3727/bonusfeature1_3727.html

#25yrsago Evil Burger King customers https://web.archive.org/web/20010805001648/http://www.geocities.com/CapitolHill/Lobby/2645/index.html

#25yrsago Definitive search engine optimization primer https://web.archive.org/web/20011006095612/https://hotwired.lycos.com/webmonkey/templates/print_template.htmlt?meta=/webmonkey/01/23/index1a_meta.html

#20yrsago Only traitors try to make us afraid of terrorists https://web.archive.org/web/20060418102222/https://www.cato.org/pubs/regulation/regv27n3/v27n3-5.pdf

#20yrsago Swingin’ big band song about rejecting surveillance https://web.archive.org/web/20060818220142/http://movies.crooksandliars.com/HYHEMix.mp3

#20yrsago Duran Duran moves to Second Life, will gig there http://news.bbc.co.uk/1/hi/technology/5253782.stm?ls

#20yrsago Seventy percent of blog-pings are from spammers https://web.archive.org/web/20060820151227/http://www.sifry.com/alerts/archives/000436.html

#20yrsago London’s derelict cinemas https://web.archive.org/web/20060809210918/https://www.derelictlondon.com/cinemas.htm

#10yrsago Foreign influence: how a Chinese businessman funneled $1.3M to Jeb Bush’s campaign https://web.archive.org/web/20160803180101/https://theintercept.com/2016/08/03/gop-lawyer-chinese-owned-company-us-presidential-politics/

#10yrsago Researchers learn about wire-fraud scam after scammers infect themselves with their own malware https://spectrum.ieee.org/nigerian-scammers-infect-themselves-with-own-malware-revealing-new-wirewire-fraud-scheme

#5yrsago End bankruptcy shopping https://pluralistic.net/2021/08/07/hr-4193/#shoppers-choice

#5yrsago Doordash privacywashes its war on workers https://pluralistic.net/2021/08/07/hr-4193/#boss-app

#1yrago Good ideas are popular https://pluralistic.net/2025/08/07/the-people-no-2/#water-flowing-uphill

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing:

  • “Once Is Enemy Action,” a science fiction novel about the origins of modern technofascism. Today's words: 604 (1940 total).

  • "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

How to get Pluralistic:

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

PDF

05.08.2026 à 12:50

Pluralistic: Google is a scammer's paradise (05 Aug 2026)

Cory Doctorow

Texte intégral (4781 mots)


Today's links


A hand-tinted Depression-era photo of an elderly man entering a building whose door has the hand-lettered words 'Hotel Rooms 30¢.' The door is half-covered with the intaglio portrait of Ben Franklin as depicted on a US$100 bill; he wears a robber's domino mask.

Google is a scammer's paradise (permalink)

Forget "Don't be evil"; Google's true motto is a form of vulgar spidermanism: "With great power comes no responsibility." The internet's de facto boss is an absentee landlord.

Google – a thrice-convicted monopolist – is the gateway to the internet, with more than a 90% search market share that it attained by buying out all its competitors and bribing Apple more than $20b/year not to start a rival search engine:

https://www.democracynow.org/2024/8/6/google_monopoly

Google likes to position itself as a wise steward of the internet. They say they use their vast troves of data about the internet and its users to connect the right person with the right information at the right moment. As their mission statement has it, "organize the world's information and make it universally accessible and useful":

https://www.google.com/intl/en_us/search/howsearchworks/our-approach/

The tacit argument is, "Sure, we repeatedly violated antitrust law in order to monopolize the internet, but the internet needs a monopolist. It's scary out there! We have amassed power so that we can protect and guide you."

It's a bullshit argument and no one should accept it – but even if you think it's worth harnessing monopoly power to promote a wise king to rule over the internet, you'd still want Google to take that responsibility seriously. If we're to have a landlord for our civilization's digital nervous system, let's not have it be an absentee landlord.

Google is an absentee landlord. In 2019, they chose to deliberately worsen search results in order to make you search repeatedly to find the information you're seeking, because every fresh query lets them serve fresh advertisements:

https://pluralistic.net/2025/05/26/babyish-radical-extremists/#cancon

Not all of Google's enshittification can be attributed to deliberate sabotage. Much of it is the result of neglect. Ask Google for a product review and they'll pass over the most rigorous, honest websites on the internet in favor of affiliate scammers who repackage Amazon best-of lists to peddle overpriced, underperforming junk that's sometimes so bad it's dangerous:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

Google keeps announcing that it Takes This Problem Very Seriously – and then nothing happens:

https://pluralistic.net/2024/05/03/keyword-swarming/#site-reputation-abuse

And of course, Google AI search results present the company with a highly refined and confident-sounding way to launder spam into product recommendations:

https://pluralistic.net/2025/07/15/inhuman-gigapede/#coprophagic-ai

Could Google do better? Provably so. Kagi, a small company that runs a search engine powered by Google's own search index consistently delivers results that are substantially superior to Google's – using Google's own infrastructure:

https://pluralistic.net/2024/04/04/teach-me-how-to-shruggie/#kagi

If Kagi (a startup with a handful of engineers) can extract useful search results from Google's databases, then Google – a thrice-convicted monopolist that's had its pick of thousands of the top computer scientists from the world's most prestigious universities for a generation – could also do so.

They just choose not to.

They're too big to fail. They're too big to jail. They're too big to care.

Google's AI search isn't a way to fix its broken core product: it's a way to partially remediate the damage Google itself inflicted on the open internet, while imprisoning the web in a walled garden that would make Steve Jobs drool:

https://pluralistic.net/2026/06/29/arsonist-firefighters/#im-feeling-lucky

It's a deadly combination: Google has committed hundreds of billions to stock buybacks and its AI money-furnace, financed by mass layoffs targeting the people who keep the core services useful. The too-big-to-care company is still the internet's gatekeeper, but half the guards at the gate have been fired and the other half have pulled so much overtime that they keep falling asleep on the job.

Google has become a scammer's paradise.

Take Google's "answer box." This is the part of the search results page that tries to answer your query directly, without sending you elsewhere for that info. Back in 2023, Google's Answer Box was taken over by scammers who impersonated airline help desks. When Google's users searched for airlines' toll-free phone numbers, Google directed them to phones that rang in the scammers' boiler room, where they were tricked into giving up their passport info and credit card numbers to boiler-room thieves:

https://www.nbcnews.com/tech/tech-news/phone-numbers-airlines-listed-google-directed-scammers-rcna94766

(This was an especially devastating attack because the airlines themselves hide their customer service phone numbers – as enshittified monopolists, they want your money, not your complaints – so it's normal to search Google for the number you're seeking, rather than scouring the airlines' deliberately confusing customer service sites.)

This is especially galling because Google has an extensive "verified merchant" program that goes to enormous lengths to establish the true identity of every merchant whose businesses are listed on Google, in maps, ads and search results. Google "knows" which URLs belong to the airlines. If it can be tricked into scraping a different website for the airlines' phone numbers, that's because Google couldn't be bothered to connect its own database of canonical airline URLs to the process that serves phone numbers to the 90% of the web-using public who search with Google.

Google's database of the canonical URLs for businesses doesn't stop at airlines or even large businesses. Nearly every local merchant has undergone Google's verification process, which includes a step where Google physically mails a postcard with a unique number to the merchant's registered address, which the merchant must then key into Google to prove that they're located where they say they are.

Despite this, Google's ad-sales system will happily sell anyone the right to advertise a different website for queries for specific merchants, and those ads appear above the real result for the business's website. To make this even worse, Google's spent years making it more difficult to distinguish ads from "organic" search results, changing the font and size of the "ad" warning to make it harder to spot, and making the font and color of the ad itself closer to the color of the search results below it.

This is a gift to fraudsters. I had my own run-in with it in 2023, when I was tricked by a Google ad into ordering dinner from my local Thai place using a scam site that had cloned the restaurant's menu. The scammers marked up the price by 15%, then passed the order on to the restaurant, pocketing the vig:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

This scammer – based out of a UC Berkeley dorm-room – had copied hundreds of restaurant websites, then bought Google ads for the restaurants' names, ensuring that searchers would see the scam result before the real one. Remember: Google knows what the true URL is for every one of those restaurants but it sold the scammer ads for a different URL that appeared when people searched for the restaurant by name.

Google could trivially add a step to the ad sales pipeline that detects mismatches between a merchant's known URL and the URL in an ad bought against the merchant's name. It could automatically resolve these mismatches by sending an email to the merchant's verified email address that says, "Hey, are you buying an ad with a new URL? If so, just reply to this email."

I don't know why Google doesn't do this. Maybe they make huge sums from these scam ads and they don't want to forego the revenue. Or maybe they just don't care.

Whichever it is, there's real consequences for this negligence by the internet's absentee landlord. Take abortions: fake abortion clinics – where pregnant women are bullied or tricked out of the abortions they're seeking – buy Google ads against the names of real abortion clinics. Google makes millions sending abortion-seekers to fake abortion providers:

https://pluralistic.net/2023/06/15/paid-medical-disinformation/#crisis-pregnancy-centers

Google started off as the ideal "intermediary" – the fancy economist's term for a "middleman." They took as their duty to figure out the best websites for you to look at based on your interests, serving as an honest broker between internet users and internet publishers. In the quarter-century since the company's founding, as it transformed itself into a monopolist, it developed the curse of every intermediary: it got Main Character Syndrome.

This is Tim Wu's formulation: the reason for an intermediary existence is to serve the parties to the transaction. Ebay says it exists to connect buyers and sellers, Uber is supposed to connect drivers and riders, dating sites are supposed to connect people with their love-matches. But intermediaries are cursed with an enviable position: by dint of sitting between these different groups of people, the intermediary learns everything about both sides of the transaction, while each side only knows about its own position.

Amazon knows the price you're willing to pay, it knows who's set the lowest price, and it knows how many identical items that match your query are for sale. But the sellers don't know any of that, and you only know some of it. By capitalizing on that information (rather than using it to efficiently match buyers and sellers), Amazon can match you with the sellers willing to pay the highest junk fees, rather than the ones who offer the best price for the best goods:

https://pluralistic.net/2023/11/03/subprime-attention-rent-crisis/#euthanize-rentiers

This is Wu's Main Character Syndrome in action. Once Amazon attains a dominant market share, it can maximize its own welfare at the expense of its buyers and sellers, transforming itself from a helper to a parasite:

https://www.lawfaremedia.org/article/lawfare-daily–tim-wu-on–the-age-of-extraction

Google says it wants to "organize the world's information and make it universally accessible and useful," but every dime it spends fighting fraud (a critical part of this mission!) is a dime it can't spend on stock buybacks, executive compensation and AI servers. "Organize the world's information and make it universally accessible and useful" is the mission of a good intermediary; "do the absolute minimum to fight fraud" is the mission of a formerly good intermediary with terminal Main Character Syndrome.

Google keeps finding ways to expose its users to fraud while lining its own pockets. That restaurant markup scam that caught me in 2023? Three years later, it's way worse.

San Francisco City Attorney David Chiu just filed suit against GuestReservations.com, BookOnline.com and Booking Holdings for running a massive version of the restaurant menu scam – one that extracted millions from people booking hotel rooms:

https://www.kron4.com/news/bay-area/alleged-sf-hotel-booking-scam-had-up-to-85-markup-fees-city-attorney/

Here's how the scam worked: these companies put up websites with deceptive URLs, like SanFranciscoMarriott.GuestReservations.com, and then bought the associated Google ad-word ("San Francisco Marriott"). At the top of Google searches for "San Francisco Marriott booking" was the ad for SanFranciscoMarriott.GuestReservations.com. This site would sell you a room at the Marriott, at a markup of 35% to 85%.

This is a pure ripoff. If Google had served the correct result at the top of the page – if it had used its own database of confirmed merchants and their associate websites to validate its ads – then people booking hotels would have saved 35% to 85% on their rooms.

City Attorney Chiu says that the perps here registered domains for all kinds of hotels, even tiny ones in small towns, all over America. That means that it's not just visitors to San Francisco who got screwed by these creeps – it's also San Franciscans who booked hotel rooms around the country.

Google bears the lion's share of the blame here, but Visa and the other credit card companies are critical to these scams. Card companies allow merchants to set terms of service that refuse refunds under almost any circumstances, and, more often than not, the card issuers side with the merchants over their own customers when they call to cancel a charge from one of these scammers.

I discovered this for myself when I was tricked into buying theater tickets from a ripoff site that had registered the URL of the show I wanted to go to. I figured out that I'd been rooked within a minute of clicking the buy button, but it took months and multiple appeals – and ultimately a threat to cancel my credit card – to get Visa to refund me.

Visa – another bloated monopolist with terminal Main Character Syndrome – can see that it has merchants who generate zillions of appeals and charge-backs because they run scam businesses like these. They could treat these merchants as the fraudsters they are, but because the crooks wreathe themselves in gauzy excuses and lengthy terms of service, Visa enables these massive, nationwide cons.

Google, Visa and the other monopolists who serve as de facto regulators for our society have arrogated to themselves the power to observe every transaction and block the obvious scams. We pay for their failure to take minimal, obvious steps to protect us from the scammers who thrive on their platforms.

Why should they? They're the main characters. They're Bizarro-world spidermen, whose great power confers no responsibility.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Steve Ballmer: DEVELOPERS DEVELOPERS DEVELOPERS DEVELOPERS DEVELOPERS http://www.ntk.net/ballmer/dancemonkeyboy.mpg

#15yrsago HOWTO E-Z realistic corpse from a cheap plastic skeleton https://propnomicon.blogspot.com/2011/08/quick-and-dirty-corpses.html

#15yrsago $300 Million Button: making customers create logins to buy cost etailer $300M/year https://centercentre.com/

#10yrsago 1 billion computer monitors vulnerable to undetectable firmware attacks https://www.defcon.org/html/defcon-24/dc-24-speakers.html#Cui

#10yrsago Stiglitz quits Panama’s official money-laundering panel over internal sabotage https://www.reuters.com/article/us-panama-tax-idUSKCN10G24Z/

#10yrsago BBC will use surveillance powers to sniff Britons’ wifi and find license-cheats https://web.archive.org/web/20160806155022/https://www.telegraph.co.uk/news/2016/08/05/bbc-to-deploy-detection-vans-to-snoop-on-internet-users/

#10yrsago How and why to short Uber https://qz.com/707947/investors-have-placed-a-one-way-bet-on-uber-which-made-us-want-to-figure-out-a-way-to-short-it

#5yrsago Facebook's official disinformation research portal is a bad joke https://pluralistic.net/2021/08/06/get-you-coming-and-going/#potemkin-research-program

#5yrsago Scammers sell griefers social media banning services https://pluralistic.net/2021/08/06/get-you-coming-and-going/#curse-of-bigness

#1yrago Which jobs can be replaced with AI? https://pluralistic.net/2025/08/06/unmerchantable-substitute-goods/#customer-disservice

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing:

  • “Once Is Enemy Action,” a science fiction novel about the origins of modern technofascism. Today's words: 623 (1336 total).

  • "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

How to get Pluralistic:

Blog (no ads, tracking, or data-collection):

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https://pluralistic.net/plura-list

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https://mamot.fr/@pluralistic

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

PDF

04.08.2026 à 13:14

Pluralistic: Post-American compute for a post-American Internet (04 Aug 2026)

Cory Doctorow

Texte intégral (3924 mots)


Today's links


A beautiful 17th century world map. It has been altered. Amongst the various creatures and ships that float in the map's seas now also float various 1950s and 1960s mainframes and components, along with Trump's disembodied hair and mouth.

Post-American compute for a post-American Internet (permalink)

Obviously, the non-American world has a digital sovereignty problem – Trump has means, motive and opportunity to order his tech companies to shut down any public official, large corporation, or individual who displeases him:

https://pluralistic.net/2026/06/18/their-trillions-our-billions/#eyes-on-the-prize

But Americans face the same digital sovereignty risk. America is a lawless place now, where a pliable Supreme Court and supine Congress have affirmed that "it's not a crime if the president does it." The same tech giants who sold out to Trump for tax breaks and protection from antitrust enforcement will happily disconnect any member of the American public, any American company, any American official who displeases Trump.

It's a strange irony that in this moment when so many of us are struggling to "de-Google" our lives, a forcible, sudden de-Googling amounts to a sort of digital death penalty:

https://www.nytimes.com/2022/08/21/technology/google-surveillance-toddler-photo.html

In a world dominated by tech monopolies, duopolies and cartels, there's every reason in the world to seek protection and insulation from these companies that are "too big to care" – and yet, the very same dominance that makes these companies such a danger also makes them indispensable.

Take "ICE Block," an iOS app that warns you if there's an ICE thug hunting people like you in your vicinity, which might save you from being kidnapped, disappeared, sent to a concentration camp, forced into slave labor in El Salvador, or simply murdered. In order to protect its relationship with the Trump regime (and the tax breaks, monopoly power and tariff-free access to Chinese labor that that relationship guarantees), Apple declared ICE officers to be a protected class and then removed ICE Block from its App Store:

https://pluralistic.net/2025/10/06/rogue-capitalism/#orphaned-syrian-refugees-need-not-apply

Big Tech is key to Trump's pogroms. Without Oracle's databases, Microsoft's administrative tools, Amazon's cloud, and Google's location data, ICE would be frozen in place. Big Tech is the source of Americans' risk from authoritarian oppression. That means that Americans cannot rely on Big Tech to protect them from that authoritarianism.

And yet, after decades of regulatory forbearance and lax antitrust enforcement, Big Tech has forced nearly all its rivals out of business. Who can compete with companies that use Irish domicile to evade taxation and US domicile to evade privacy law?

There's a joke from eastern Canada I think of often in situations like this. Its punchline goes, "If you wanted to get there, I wouldn't start from here."

But here we are. And speaking of Canada, while it has many problems, it is not (as of time of writing) the USA, but it is connected to the USA via the internet. Which means that Americans could – hypothetically – source their computing infrastructure from suppliers that were based in Canada, and who strictly ensured that they had no dependency on US services and scrupulously avoided a US "enforcement nexus":

https://pluralistic.net/2023/03/05/theyre-still-trying-to-ban-cryptography/

That is exactly what some American – and international – human rights nonprofits have done. The Technology Freedom Cooperative is a brand new organization founded by the Human Rights Data Analysis Group (San Francisco), Kilómetro 0 (Puerto Rico), Invisible Institute (Chicago), Data Cívica (Mexico) and Innocence & Justice Louisiana:

https://www.linkedin.com/pulse/techfreedomcoop-stuart-flack-8eipc/

All of these organizations are longstanding, highly effective human rights fighters. They have long, storied histories of collecting, analyzing, and presenting data to address systemic discrimination, false imprisonment, extrajudicial killings, war crimes and genocides. They have concluded that they can't rely on US tech and US servers with their data. Not after Trump and Microsoft colluded to kill the online accounts of the Chief Prosecutor of the International Criminal Court to punish him for swearing out a genocide warrant against Netanyahu:

https://apnews.com/article/icc-trump-sanctions-karim-khan-court-a4b4c02751ab84c09718b1b95cbd5db3

Tech Freedom Coop has federated computing resources in Canada, the United States, Mexico, Puerto Rico and Europe. By spreading out their data and computation across multiple jurisdictions, they seek to ensure that a US seizure or deletion of their data will not halt their work.

This federated system serves as a replacement for Big Tech's administrative tools – email hosting, cloud storage, document collaboration. More than that: Tech Freedom Coop is also building out its own AI infrastructure, locally hosted and managed.

Groups like HRDAG have decades of experience using cutting edge statistical techniques to uncover and reveal the extent of crimes committed during civil wars, hot wars, genocides and secret wars. They built the largest human rights database ever created, to track every death in the Colombian Civil War and estimate the likelihood that each killing was carried out by a CIA-backed militia, FARC guerrillas, or the Colombian military:

https://hrdag.org/colombia/

They conducted the first ever census of killing by US police officers:

https://hrdag.org/poli/

They partnered with Innocence Project New Orleans to sift through mountains of arrest reports to surface cases similar to successful exonerations, helping more innocents to win their freedom:

https://hrdag.org/2025/02/20/ipno/

Today, they are active across the USA, tracking and analyzing the crimes committed by the Trump regime:

https://hrdag.org/2026/07/05/naming-police-officers-who-kill-in-california/

And they are working in Gaza, to document the genocide so that someday, the truth can be acknowledged and the perpetrators brought to justice:

https://hrdag.org/pressroom/nyt-gaza-toll/

I've known Patrick Ball, the statistician and programmer who founded HRDAG, for more than 20 years, and every time we meet, I learn something from him. He's the person who comes to mind whenever people tell me that AI is useless and that programmers who claim otherwise are deluded. Patrick is one of the best programmers I know, he is the very best statistician I know, and he's found many, many ways to use coding assistants to help him perform massive data-analysis projects that are vital to human rights struggles. He's a "centaur" if ever there was one:

https://pluralistic.net/2025/12/05/pop-that-bubble/#u-washington

It's exciting to see Patrick and his colleagues and collaborators taking these decisive steps to begin building the post-American internet and a kind of post-bubble AI, where AI tools are treated as normal technologies, capable of helping skilled practitioners who have discernment born of experience to apply them wisely to achieve important things:

https://pluralistic.net/2026/07/28/hitl-ers/#ai-ai-oh

For more than 20 years, HRDAG has been impressing me with the things we can do using advanced statistical analysis. The current generation of AI tools are founded in advanced stats, too. No one should think that advanced stats can solve all your problems of course. The AI bubble is madness and will lead to ruin – environmental, economic, political:

https://pluralistic.net/2026/05/26/the-ai-will-continue/#until-morale-improves

The world would be a better place without the AI bubble. But AI? It's fine. It's another form of statistical analysis and inference. There's no reason to use all the planet's energy, computing and water to perform that analysis, but the correct and desirable amount of useful AI-style computation is nowhere near zero.

The coop is building good AI tools – ones grounded in a realistic assessment of their usefulness and a reasonable commitment of resources to them. They're running open models based on their own data, on computers they own and control. Their stated goal is to "help organizations test whether models are accurate, reproducible, secure, and appropriate for specific human rights use cases."

Which brings me to the final component of Tech Freedom Coop: training. They're teaching people who work in human rights how to administer their own servers, secure their data and communications, and analyze data. As their press release says, these are all "skills that are increasingly necessary for human rights organizations documenting abuses of power."

I've known this was coming for a while now, and I'm so pleased to see that it's finally launched. At last, the first steps towards a post-American internet.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Asia Carrera’s makeup tips http://www.asiacarrera.com/makeup/welcome.html

#25yrsago Tommy Chong's Urine Luck https://web.archive.org/web/20010818124925/https://hempmasters.com/urineluck/

#15yrsago German cops call airport full-body pornoscanners “useless,” EU requires opt out from scanning https://www.schneier.com/blog/archives/2011/08/german_police_c.html

#15yrsago Write an adventure novel in three days, the Michael Moorcock way https://web.archive.org/web/20110705155756/https://wetasphalt.com/?q=content/how-write-book-three-days-lessons-michael-moorcock

#10yrsago DRM: You have the right to know what you’re buying! https://www.eff.org/files/2016/08/06/eff_request_for_investigation_re_labeling_drm-limited_products.pdf

#10yrsago Bureaucrats disqualify Hong Kong legislative candidates for insufficient loyalty https://globalvoices.org/2016/08/05/hong-kong-election-officials-disqualify-six-legislative-candidates-for-not-being-loyal-enough-to-china/

#10yrsago The Vlogbrothers guide to voting in every state in the union https://www.youtube.com/c/howtovoteineverystate

#10yrsago Vocal fry, uptalking, nasal: women’s voices can never be “right” https://www.thecut.com/2016/07/female-voice-anxiety-c-v-r.html

#5yrsago Facebook escalates war on accountability https://pluralistic.net/2021/08/05/comprehensive-sex-ed/#quis-custodiet-ipsos-zuck

#5yrsago Drone delivery crashes https://pluralistic.net/2021/08/05/comprehensive-sex-ed/#droned

#5yrsago Anti-vaxers cool the mark https://pluralistic.net/2021/08/05/comprehensive-sex-ed/#goffman

#5yrsago Meet the new generation of pro-abortion activists https://pluralistic.net/2021/08/05/comprehensive-sex-ed/#never-again

#1yrago Bragging about replacing coders with AI is a sales-pitch https://pluralistic.net/2025/08/05/ex-princes-of-labor/#hyper-criti-hype

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing:

  • “Once Is Enemy Action,” a science fiction novel about the origins of modern technofascism. Today's words: 692 (692 total).

  • "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

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03.08.2026 à 10:25

Pluralistic: Dualism (03 Aug 2026)

Cory Doctorow

Texte intégral (4913 mots)


Today's links

  • Dualism: Why not both?
  • Hey look at this: Delights to delectate.
  • Object permanence: UK's Great Firewall falls; Mint the coins; Virtual pets v DRM; Getty copyfrauds 47,000 photos; Net Mexico-US illegal migration is zero; Build a wall (around Trump Tower); Remote-hacking big rigs; Collectible AOL CDs; Indefinite Gitmo; Circuit City rips DVDs; Real Names policies are abusive failures; Escher in a water drop; Maximally code-like bugs.
  • Upcoming appearances: Edinburgh, Sydney, Melbourne, Brighton, London, South Bend.
  • Recent appearances: Where I've been.
  • Latest books: You keep readin' em, I'll keep writin' 'em.
  • Upcoming books: Like I said, I'll keep writin' 'em.
  • Colophon: All the rest.


A man's bearded face, constructed out of a medieval hillside, with walls, buildings, trees, hayricks and boulders forming the features. It has been hand-tinted. It looks across at an inverted, blurred, rippling version of itself. The background is a detail from a 19th C French anatomical chart depicting many different ear shapes.

Dualism (permalink)

The greatest magic trick of them all is lying. The reason you can't figure out that coin vanish even after the conjurer performs it three times in a row is that they didn't do the same trick three times in a row! They did three different tricks: "Didn't catch it? Here, let me do it again!" is a lie:

https://magiciansmag.com/3-cool-coin-disappearing-trick/

There's times when it makes sense to treat two outcomes as the same, even if they were produced by very different means. As a reader, my enjoyment of your novel is the same whether it was dictated, typed on an Underwood Noiseless, keyed into a word processor, or scratched out with a fountain pen:

https://nealstephenson.substack.com/p/writing-by-hand-is-good-for-your

There's plenty of routes that arrive at the same place, and if the destination is all that matters to you, it's fine to ignore the journey. But often, those end-points have subtle differences that are only revealed when things go wrong. If all you care about is how things work, chances are good that you're in for an unpleasant surprise when things fail.

I recently found myself arguing with an interviewer about whether AI is, or could be, conscious. We weren't arguing about whether it might someday be possible to make an artificial consciousness – as a materialist, I'll happily stipulate to this. I think that everything we call "consciousness" is the result of a physical process occurring within our bodies (and possibly around them?), so I think it's perfectly reasonable to imagine that someday we might create another physical process that produces the same effect.

But that's not what the interviewer wanted to argue about. His point was that teaching more words to the word-guessing program would produce consciousness, an argument I always liken to "breeding horses to run faster and faster until one of them foals a locomotive." In support of this (outlandish) proposition, the interviewer performed a kind of cognitive coin-trick: "I can often predict what my wife is going to say, and so can a chatbot that's been trained on her words. Therefore, we're both doing the same conscious work – and therefore the chatbot will eventually be as conscious as I am."

"Predicting what you will say through an understanding based on a theory of your mind" and "predicting what you are going to say based on a statistical analysis of your utterances" might produce the same outputs, but they are not the same trick. You can tell by what happens when the trick fails.

My wife and I have been together for 23 years now, and there's plenty of times that we can finish each other's sentences – and so can the autocomplete on our phones. The autocomplete manages the trick by exploiting the fact that we often repeat ourselves. But we manage the trick by understanding each other (and by exploiting the fact of repetition).

When my wife says something surprising – because she is angry or delighted, sad or happy – I can make a reliable guess about what caused my prediction to misfire. Our "sentence completion" trick doesn't emerge from a rough, automatically generated mental table of the statistical likelihood that word A will follow word B. We also understand why those combinations appear in each other's speech and writing.

"Understanding" and "statistical extrapolation" can often lead to the same place, but when they don't, "understanding" provides a way forward, while "extrapolation" founders. Both work fine, but only one fails gracefully. The two tricks only appear the same, but they are fundamentally different.

AI's investor story – and the science fiction tales of AI's eventual capabilities that underpin that investor story – makes heavy use of this conjurer's trick, in which two different outcomes are equated to one another because they resemble each other.

This "ignore the journey, focus on the destination" idea is baked very deeply into the way we think about AI. Take the "Turing Test," a complicated and nuanced thought-experiment proposed in 1950. Over the ensuing 75 years, Turing's thought-experiment has been stripped down into a blunt metric: "Can a chatbot trick a human into thinking it is also human?"

https://en.wikipedia.org/wiki/Timeline_of_artificial_intelligence

"I mistook a chatbot for a human" and "I took a human for a human" arrive at near-identical places, but they are subtly and importantly different. The erroneous assumption that my phone's autocomplete is actually a person who understands me well enough to finish my sentences works fine, but the instant I turn to it for understanding, it will fail very badly. Autocomplete's predictions are always grounded in who you used to be, which means autocomplete knows very little about who you are now, and absolutely nothing about who you will become:

https://reallifemag.com/instant-recall/

The low-rez Turing Test that captured popular discourse is profoundly misleading. It's the unsound foundation of a worldview that renders you incapable of distinguishing your understanding of your spouse from their phone's autocomplete function. It's the self-serving rationale that leads you to declare yourself a proud stochastic parrot:

https://xcancel.com/sama/status/1599471830255177728

The AI bubble is (seemingly) full of contradictions, but – like those baffling coin-tricks – these contradictions often resolve themselves very neatly once you realize that the "contradiction" is actually just two things that appear to be one.

For example, some of the billionaires who put up the first several hundred million for AI are solipsists who just don't believe other people are entirely real and therefore find it easy to believe that AI can do their jobs. Other billionaires are cynics who think that bosses can be sold defective worker-replacing chatbots because they're credulous suckers for that pitch, the same way they believe that desperate young men are suckers for Joe Rogan's useless and/or dangerous supplements and peptides:

https://pluralistic.net/2026/07/24/supplemental-income/#andrew-tate-gwyneth-paltrow

Billionaire AI true believers and billionaire AI cynics make for a powerful coalition. The roadblocks that might discourage the first group are easily hurdled by the second, and vice-versa. You don't have to believe AI works to believe it can be sold, and you don't have to be motivated by the sales opportunity to believe that AI is about to become god.

Almost every debate I get into about AI turns out to be an unjustified, unacknowledged conflation of two things that seem similar, but have profoundly different underlying characteristics. Take this argument: "Every time we extend rights to the nonhuman world – watersheds, endangered animals, ecosystems – the world gets better. Let's extend rights to AI – whether or not we think it's a 'person' and so reap those benefits."

This, too, is a coin trick. Extending rights to nature reliably makes the world better, but extending rights to constructs makes the world far worse (Exhibit A is corporate personhood) (obviously).

A few moments' thought reveals the difference. If we extend rights to a watershed, that might result in an AI data-center being killed. If we extend rights to AI, that might lead to sacrificing the watershed to cool the data-center:

https://pluralistic.net/2026/07/10/posthuman-as-in-no-humans/#hell-is-other-people

Then there's AI and labor. The world is full of skilled workers who have found ways to use AI on the job that they insist have improved their work. It's also full of skilled workers who warn us that on-the-job AI is producing tech debt at unimaginable scale, seriously depreciating the quality of the tools we use today, and setting us up for painful reckonings in the future.

This (seeming) contradiction melts away once you realize that these workers only appear to be doing the same thing. The first group of workers, excited about their AI-assisted output, are "centaurs": people assisted by machines; workers who choose the time and manner of their AI adoption. The second group are "reverse centaurs": people recruited to serve as peripherals for machines, who direct their actions and workflow:

https://pluralistic.net/2025/12/05/pop-that-bubble/#u-washington

Note that this isn't the same thing as saying "A skilled worker who adopts a tool willingly is always right and will produce a better output as a result." Nor is it saying, "The tool is so flawed that workers who claim it works for them must be deluded."

That's another coin trick! The reality – again – is that this is two things: some workers whose AI-assisted work is measurably worse are wrong about AI making their work better (centaurs, but wrong), and; some workers are being forced to use AI and know damned well that it's making their work worse (reverse centaurs).

Finally, there's an economic coin-trick: "AI will destroy jobs." Sure, yes, AI is destroying jobs. But there's a vast difference between "You got fired because an AI can do your job" and "You got fired because your boss was convinced that the AI can do your job, even though it cannot."

This is one of the most consequential coin-tricks, because it's a real convincer for the investors who are funding the AI bubble. The difference is huge: "AI can do your job" means you're well and truly screwed. If an AI can really replace a contract lawyer, then everyone who needs a contract written or evaluated should be on the side of mass technological unemployment for contract lawyers. The point of contract lawyers is to produce contracts, not to pay contract lawyers' law-school debts and mortgages.

BUT! If some BigLaw's credulous partners can be suckered into firing their juniors and replacing them with chatbots who bill you $1,200/hour to produce unenforceable, error-riddled contracts, then everyone who needs a contract is on the same side as the contract lawyers – united in opposition to their bosses:

https://www.loweringthebar.net/2026/06/its-finally-happened-both-sides-ai.html

Every time we fail to draw this distinction, we help an AI boss raise another billion dollars. Every time we insist on this distinction, we hasten the day that the AI bubble pops, thus sparing a few more everyday savers and innocent bystanders from being wiped out in the crash we can all see on the horizon:

https://www.thebignewsletter.com/p/monopoly-round-up-how-new-dealers.

As "Cathy" so aptly put it: "The thing that is a good tool for the skilled people is being sold as a thing to reduce the number of skilled people hired":

https://bsky.app/profile/cathyby.bsky.social/post/3ms3pzq57nc2c

The former is a normal technology. The latter is the root of a catastrophic folly that is destroying our environment, destroying workers' lives, destroying the quality of the goods and services we rely on, and which will shortly destroy our economy.

It's a distinction with a difference.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Collectible AOL CDs https://web.archive.org/web/20011119212602/https://www.wired.com/news/culture/0,1284,45585,00.html

#20yrsago Gonzales: Gitmo prisoners can be held indefinitely https://www.dawn.com/news/204441/guantanamo-detainees-may-remain-indefinitely-us-attorney-general-s-warning

#20yrsago Circuit City offers DVD ripping service https://web.archive.org/web/20060811215644/https://consumerist.com/consumer/circuit-city/circuit-city-flouts-the-dmca-for-a-tenner-192049.php

#15yrsago UK government kills Copyright Great Firewall, establishes user rights https://torrentfreak.com/uk-government-abandons-file-sharing-website-blocking-plans-110803/

#15yrsago Mugshot sites and mugshot removal sites: unholy blackmail symbiosis https://web.archive.org/web/20110817051528/https://www.wired.com/threatlevel/2011/08/mugshots/

#15yrsago Law prof: it would be legal to mint 2x $1 trillion platinum coins & use them to pay the US debt https://edition.cnn.com/2011/OPINION/07/28/balkin.obama.options/index.html?hpt=hp_c1

#15yrsago Virtual pets starve after bungled resolution to Second Life’s “unauthorized food” war https://web.archive.org/web/20110807214820/http://nwn.blogs.com/nwn/2011/08/sl-meeroos-griefed.html

#15yrsago Google Plus’s “Real Name” policy is abusive; Facebook is not a “Real Name” success story https://www.zephoria.org/thoughts/archives/2011/08/04/real-names.html

#15yrsago Photo: Escher painting refracted in a drop of falling water https://www.reddit.com/r/pics/comments/j5whr/water_drop_falling_in_front_of_an_mc_escher/

#15yrsago Getting digital copyright right: pay artists, but don’t break the Internet https://www.straight.com/article-415146/vancouver/interview-siggraph-2011-keynote-speaker-cory-doctorow-copyright-reform

#10yrsago After repeated budget cuts, Missouri’s underfunded Public Defender drafts the Governor to work for him https://web.archive.org/web/20160804061408/http://www.publicdefender.mo.gov/Newsfeed/Delegation_of_Representation.PDF

#10yrsago Spoofing GPS is surprisingly easy; detecting it is surprisingly hard https://spectrum.ieee.org/gps-spoofing

#10yrsago Decision to retain personally identifying information puts Australian census under threat https://web.archive.org/web/20160804124914/https://censusfail.com/

#10yrsago Residents of Silicon Valley homeless camp clear 48,000 Lbs of garbage from creek, ask for housing https://www.mercurynews.com/2016/08/03/san-jose-homeless-remove-24-tons-of-trash-from-coyote-creek/

#10yrsago Copyright Office to FCC: Hollywood should be able to killswitch your TV https://www.eff.org/deeplinks/2016/08/copyright-office-jumps-set-top-box-debate-says-hollywood-should-control-your-tv

#10yrsago Walking Tables: a strandbeest for your dining room https://www.youtube.com/watch?v=mBOdZ6nhDJg

#10yrsago Lawsuit: Getty Images copyfrauded 47,000 photos from indie press agency Zuma https://arstechnica.com/tech-policy/2016/08/getty-images-sued-again-over-alleged-misuse-of-over-47000-photos/

#10yrsago Mexico-US illegal migration has been at zero for 8 years, and other eye-opening facts https://wnyc.org/story/bnch-migration-doug-massey/

#10yrsago Activists are crowdfunding to build a wall around Trump Tower https://www.indiegogo.com/en/projects/wallintrump/wall-in-trump#/

#10yrsago Chinese government decrees that it is always legal to video-record the police https://www.techdirt.com/2016/08/03/yes-you-read-that-correctly-china-says-ok-members-public-to-record-police/

#10yrsago Big rigs can be hijacked and driven with software-based attacks https://www.wired.com/2016/08/researchers-hack-big-rig-truck-hijack-accelerator-brakes/

#5yrsago Elite debt hits record heights https://pluralistic.net/2021/08/03/fitzgerald-was-an-optimist/#debt

#5yrsago Utilities governed like empires https://pluralistic.net/2021/08/04/eighty-sixed/#thank-you-come-again

#5yrsago Congress has allocated enough money to end the eviction crisis https://pluralistic.net/2021/08/04/eighty-sixed/#helicopter-not-found

#5yrsago Vaccine refusal and health insurance https://pluralistic.net/2021/08/04/eighty-sixed/#risk-management

#1yrago AI software assistants make the hardest kinds of bugs to spot https://pluralistic.net/2025/08/04/bad-vibe-coding/#maximally-codelike-bugs

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

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READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

PDF

01.08.2026 à 14:29

Pluralistic: Why businesses lie about AI (01 Aug 2026)

Cory Doctorow

Texte intégral (5599 mots)


Today's links


A sepia-toned 1950s era boardroom in which men in suits sit around a circular table. The chair of the meeting has been replaced with a man in a straitjacket, making a funny face. The heads of the remaining board-members have been replaced with robots from 1930s pulp magazines. The image has been hand-tinted.

Why businesses lie about AI (permalink)

Neoclassical economics assumes rationality. The corollary of, "If you're so smart, why aren't you rich?" is "you're rich, so you must be very smart!" Thus it is that many people assume that if powerful, well-compensated CEOs insist that "AI is changing everything," well then, AI must be changing everything.

But the evidence for this "changing everything" thesis is thin on the ground. Despite a global mania that has reduced the real, pressing need for digital sovereignty to the imaginary need to create "sovereign AI," no one can really articulate the case for "sovereign AI." If Donald Trump ordered Big Tech to turn off all of your country's chatbots tomorrow, nothing would change. Every one of your country's ministries and corporations would chug on with nary a hitch. Households, too, though perhaps a few of the younger members of those families would have to do their own homework again.

(Contrast this with what would transpire if Trump directed his tech giants to switch off your country's Office 365 access, or to brick your Android and iOS phones, or to killswitch your John Deere tractors. Your country would effectively cease to exist. If "digital sovereignty" means anything, it means doing something about this urgent fact):

https://pluralistic.net/2026/06/18/their-trillions-our-billions/#eyes-on-the-prize

The world is full of people who insist that "AI is changing everything" but who – when pressed – have to admit that what they mean is that they're pretty sure that AI will change everything. Eventually. After we allow it to consume all the planet's energy, carbon, water and financial resources.

Maybe.

(They're pretty sure.)

One person who's had a lot of opportunity to observe the shear between the stated business/AI situation and the real business AI situation is Nikhil Suresh from Hermit Tech, a consulting firm of "radically ethical data wizards" (that is, tech consultants). Suresh reports on his experience talking with hundreds of executives (and, more importantly, their subordinates) about what (if anything) AI is doing for business in an essay entitled "AI Mania Is Eviscerating Global Decisionmaking":

https://hermit-tech.com/blog/ai-mania-is-eviscerating-global-decisionmaking

Suresh has a good track record of writing trenchant, frank criticism of AI. You may know him from his 2024 essay, "I Will Fucking Piledrive You If You Mention AI Again":

https://ludic.mataroa.blog/blog/i-will-fucking-piledrive-you-if-you-mention-ai-again/

Or possibly from his "Contra Ptacek's Terrible Article On AI," a stinging rebuttal to Thomas Ptacek's widely read "My AI Skeptic Friends Are All Nuts":

https://ludic.mataroa.blog/blog/contra-ptaceks-terrible-article-on-ai/

While those are important pieces of critical AI realpolitik, none of them have the heft or urgency of "AI Mania Is Eviscerating Global Decisionmaking," whose thesis can be summed up with this passage from halfway through this 6,000-word article:

[W]e’re facing a coordination problem around executives being honest around the AI gains they’ve witnessed – if they co-operate, they keep their jobs. If they defect, they will possibly be fired by their embarrassed peers (who have now been implicitly called liars, cowards, or incompetents) and then replaced with someone that will toe the line anyway. If they could all admit the truth at once there might be some hope, but there is no way to coordinate that event.

In other words, corporate leadership is starting from the premise that AI has (or will) radically change the business, and they're working backwards from that premise to find the evidence to support this article of faith.

In support of this thesis, Suresh cites "hundreds" of conversations with execs and employees who spoke to him on the condition that he would "file the serial numbers" off their stories. These, combined with his own experience consulting for large, multi-billion-dollar companies make it clear that "AI mania" is an absolutely justifiable label for the state of AI in corporate circles.

Here are a few highlights from this morning's read – moments where I had to look away from my screen and read out a passage to my wife so that we could share a "holy shit" moment.

A person worked for a division that "pivoted" to re-engineer its software to create interfaces that support AI agents. When it became apparent that only ten users had touched this expensive new technology, they "pivoted" again to support "agentic workflows." Why did they double down on AI agents after discovering such yawning market indifference for "agentic"? "Because every company has to do something agentic now."

Suresh describes this as a literal religious mania. In the 500+ employee businesses Suresh studied, the only people who were promoted – or even spared from being fired – were people who professed "religious declarations of faith" about "the transformative power of AI." Employees who voiced honest, informed objections to AI in the workplace were passed over for promotions or targeted for layoffs.

This has created a situation in which everyone – "boards, executives, employees, vendors, consultants" – has a strong incentive to lie about how much AI is delivering for their companies. Suresh says he's seen announcements from publicly traded companies about their AI triumphs that he knows for a fact never took place.

Suresh says he's never seen a successful enterprise AI project: "Every single one – we have seen 0% success in a year and a half." Not one of their clients would face a business challenge if OpenAI went out of business tomorrow. The problem most companies struggle with is that they're "terminally bad at running software projects effectively." Adding AI to the mix doesn't solve this problem – it just adds a whole new range of ways that software deployment can fail.

Chatbots don't help. The internally facing chatbot that's supposed to help employees figure out how to navigate the business sucks because it is only as good as its training data – the business's documentation of its own processes. Businesses suck at documenting their processes. Customer-facing chatbots also suck. They either can't solve your problem, or, when they seem to solve your problem, the "solution" goes nowhere.

Suresh recounts his sole positive customer service chatbot experience: a Mitsubishi chatbot with a natural sounding, responsive voice politely took all the details of an automotive failure and promised him a callback. That callback never came, but Suresh is certain that Mitsubishi has logged this as a chatbot success story, even though the experience convinced him not to buy a Mitsubishi car.

Suresh and his team at Hermit Tech now have a policy of not even asking about ongoing AI projects. They've learned that by the time an AI project has begun, no one will discuss it honestly until it reaches a crisis point.

Suresh says he frequently encounters people who reflexively utter the AI catechism: "AI is changing everything." But when he presses these people for details, they admit that their organization "does not currently use LLMs for anything, and indeed, that they cannot name a single thing that has changed other than they get some use out of ChatGPT."

This shear ("AI is changing everything"/"Well, OK, we're not using AI for anything") is so extreme that Suresh once met an exec who confessed to crafting an AI-centered AI strategy for a $2b/year business, even though that exec "had never even used ChatGPT or any AI tool in their life."

Some people have privately admitted to Suresh that they've embraced AI in order to earn a career-boosting corporate reputation for "thought leadership." But many other people (especially nontechnical people) sincerely believe that AI is about to "change everything." As Suresh says, if you're in business with a liar, you might be able to reason with them in private – but you can't reason with a true believer.

The true believers are in charge. Suresh points out that it would be very weird for the CEO of an engineering firm or a hospital to mandate "specific procedures or building techniques without explicit agreement from the professionals on staff." But when it comes to AI, business leaders will confidently demand that the skilled professionals who perform the business's core functions use AI, even if those professionals don't think it will help.

As an aside: I remember the dotcom era, when the business press was full of articles about the conflict between CEOs and a new workforce that demanded the right to use the web on the job. Today, the business press is full of articles about the conflict between the workforce and CEOs who demand that they use AI.

Suresh describes workers who feel they have to "AI wash" their work: "They just do the work, the same way they have for decades, and say Claude did it." To add verisimilitude to this sham, they write circular processes in which one chatbot prompts another, and then the process repeats itself in reverse, for the sole purpose of consuming AI tokens to score a high rank on corporate "token leaderboards."

How to account for this wildly, expensively irrational corporate leadership? Suresh places the blame in the hypnotizing, mesmerizing power of the AI demo. For example: Hermit Tech is often engaged to set up a database product called Snowflake for its customers. Snowflake has a useless, expensive AI bolt-on called Cortex, that Snowflake itself describes as being 92% accurate under ideal circumstances (that is, at least 8% of the time, it will mislead you, perhaps very badly).

Suresh describes sales meetings with execs who were lukewarm on the idea of retooling with Snowflake, but who were very interested in Cortex. Against their better judgment, Suresh and his team provided them with a Cortex demo, carefully explaining that this AI tool could not satisfy their requirements. Without fail, this resulted in the previously lukewarm customers insisting that they be allowed to purchase Cortex immediately. Sales prospects who'd been unmoved by a pitch for new technology that would result in millions in savings were hypnotized by demos of a product that was described as unsuitable and unreliable.

To their credit, Hermit Tech refused to sell these customers Cortex, and stopped doing Cortex demos altogether. Suresh describes the experience of "the total 180°, that shift from ice-cold to red-hot buying frenzy" as "deeply unsettling." What's more, the Cortex demos that Suresh and co performed were, by his account, pretty uninspiring. The thing that these demos had going for them is that they showed AI actually doing something marginally useful, to execs who'd already spent millions on AI without having anything to show for their money. The spectacle of AI that does something galvanizes corporate leaders who feel like they're the only bosses who can't find a revolutionary use for AI in their businesses.

This is the situation up and down the corporate org-chart. Suresh has a reader whose title is "Head of AI" at a billion-dollar firm who tells him "their job is totally fraudulent but it was the only promotion pathway remaining at the organisation." This exec is hardly alone. They're part of a cohort of executives at companies that have publicly announced "100x" productivity gains, but who confessed to Suresh that nothing of the sort has happened.

Why did these companies make these claims? Because their customers were making the claims. How could you hope to sell to a company that had 100x'ed its productivity with AI unless you, too had 100x'ed your productivity? If, as a vendor, you walked into a boardroom and said that this wasn't a plausible claim, you'd be calling your sales prospect a liar, with real consequences: "getting enterprise contracts cancelled because you wanted to opine on something that doesn’t really matter to your organisation’s mission is a great way to get fired."

With the state of the industry dominated by froth, lies and mutual destruction pacts, it's no wonder that companies are deploying "totally gameable metrics such as 'money spent on AI'" as a means of evaluating employees and divisions.

Between true believers and people who must find ways to plausibly tout their AI usage, there is now a gigantic market for "AI solutions." At best these are just traditional tech consulting contracts, like migrating a database from Oracle to Snowflake, with some kind of ornamental AI usage around the edges so that the person who commissions the work can claim to be "procuring AI-enabled services" for the business.

This isn't a harmless frippery: contracts are delayed and work is put off until the work can be made "sufficiently AI" to attain the minimum degree of buzzword compliance. Worse: every fake AI project that produces real results (because it's not really AI) adds credibility to the AI true believers, who view these projects as proof that AI can do anything, and therefore demand to know why everything isn't being done by AI.

Suresh ends his essay with a long section on how to "navigate AI mania" – advice for how to smile and nod politely when you're confronted with AI bullshit, while steering clear of the worst consequences and avoiding needless fights. This looks like very sound advice for anyone in a corporate environment, but thankfully, that isn't me.

Rather than summarize that advice, I want to reflect a little on two questions that Suresh's essay raises but doesn't answer. The first is why? Why are people in power such easy converts to this religious mania?

I have my own theory. The most important discomfort that powerful people experience is having ego-shattering conflicts with subordinates who know how to do things they do not know how to do. The fact that you're "in charge" is hard to reconcile with the fact that the people you're nominally in charge of tell you that all your ideas are impossible, illegal, immoral, or lethal:

https://pluralistic.net/2026/01/05/fisher-price-steering-wheel/#billionaire-solipsism

Take that Cortex demo. Sure, Cortex is an expensive, unreliable way to address a Snowflake database. But (unlike Snowflake) Cortex is controlled via conversational, plain-language commands. With Cortex, a boss doesn't need to ask an underling to retrieve information from the company Snowflake system, an interaction that might come with unsolicited feedback about the technical or commercial incoherence of the boss's request. Cortex is the underling, except that unlike a human underling, Cortex never back-sasses you about your foolish questions. The fact that it grossly misleads you 8% of the time is a small price to pay for a life untroubled by uppity pismires who insist that your ideas be connected to base reality as they understand it.

The other question Suresh implicitly raises is, "How can you reconcile the failure of AI in the enterprise with the individual claims of skilled technologists who insist that AI is helping them do great work?" The answer is that these AI users are "centaurs" – experienced workers who are assisted by automation on terms that they set for themselves:

https://pluralistic.net/2025/09/11/vulgar-thatcherism/#there-is-an-alternative

Thanks to their skill and experience, these workers possess discernment, the ability to tell good code from bad, and (more importantly) good uses of code-generation tools from bad. They demonstrate the adage that worker-driven automation improves quality, while capital-driven automation improves throughput:

https://pluralistic.net/2026/07/28/hitl-ers/#ai-ai-oh

An automation technique that requires close supervision by skilled and experienced workers isn't going to be a raw productivity powerhouse. You don't "100x" your code this way, at least, not in the sense of firing 99 of your coders and having the remaining programmer pick up all their work. Rather, an automation tool that requires the continuous and conscientious exercise of discernment will let individual practitioners improve their work in extremely satisfying and useful ways. It's a way to spend more on operations in order to produce better outputs. It's not a way to cut your workforce, realize a gigantic savings, and still produce comparable goods and services at a far lower cost.

That is why some individual coders report such delight with their AI tools. They engage with those tools on their own terms, to improve their work in the ways that they, in their expert judgment, consider beneficial. No one ranks them on a "token-maximization" scoreboard. No one tells them they can't do a project if it isn't "sufficiently AI." When they set out to do a project, no one makes them prove that it couldn't be "done by AI."

As ever, the most important fact about a given technology isn't "what it does," but "who it does it for" and "who it does it to."

All the pathologies Suresh observes and documents so well in this piece are hypertrophied versions of the buzzword-compliance dysfunctions from previous bubbles, but at a scale never before seen. Quantity has a quality all its own. These businesses aren't just wasting billions – they're replacing skilled workers with defective chatbots. As I've written before, AI is the asbestos we're shoveling into the walls of our technological society. Our descendants will spend generations digging it out again, and the longer the bubble goes on without popping, the longer it will take to repair the damage.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Vernor Vinge in the NYT https://www.nytimes.com/2001/08/02/technology/a-scientist-s-art-computer-fiction.html

#25yrsago Why publishers should thank Syklarov https://web.archive.org/web/20011023092940/http://www.zdnet.com/zdnn/stories/comment/0,5859,2800985,00.html

#25yrsago David Byrne track to be bundled with WinXP https://web.archive.org/web/20010804040357/http://www.ananova.com/news/story/sm_365899.html?menu=news.technology

#20yrsago Five things about blogs that no one ever needs to say again https://web.archive.org/web/20060813090449/http://www.stevenberlinjohnson.com/2006/08/five_things_all.html

#15yrsago Castles made from human hair https://inhabitat.com/artist-uses-human-hair-to-construct-a-castle-of-3000-bricks/

#15yrsago Wisconsin Democratic voters targeted with Koch-funded absentee ballot notices advising them to vote 2 days after the recall election https://www.politico.com/blogs/david-catanese/2011/08/afp-wisconsin-ballots-have-late-return-date-037977?showall

#15yrsago Gingrich’s million Twitter followers: “80% dummy accounts, 10% paid followers” https://web.archive.org/web/20110812100159/https://gawker.com/5826645/most-of-newt-gingrichs-twitter-followers-are-fake

#15yrsago Missouri State business-school professor leads successful campaign to ban Slaughterhouse-Five from local schools https://www.theguardian.com/books/2011/jul/29/slaughterhouse-five-banned-us-school

#10yrsago Australian media accessibility group raises red flag about DRM in web standards https://hotelsantalya.net/accessiq/news/news/2016-p/08-p/concerns-raised-for-assistive-technology-development-as-w3c-debates-encrypted/

#10yrsago Reminder: the GOP has been attacking veterans and their families for years https://web.archive.org/web/20160803203106/https://crookedtimber.org/2016/08/02/trumps-indecent-proposal/

#10yrsago Isis joins Donald Trump in denouncing Khizr Khan https://web.archive.org/web/20160802161454/https://theintercept.com/2016/08/02/donald-trump-and-islamic-state-agree-no-room-for-people-like-khizr-khan/

#10yrsago Furries don’t have sex in fursuits https://www.ohjoysextoy.com/fursuits-grey-white/

#5yrsago Machine learning sucks at covid https://pluralistic.net/2021/08/02/autoquack/#gigo

#1yrago AI's pogo-stick grift https://pluralistic.net/2025/08/02/inventing-the-pedestrian/#three-apis-in-a-trenchcoat

Upcoming appearances (permalink)

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A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

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